Lead Generation Specialist - BSRIA LTD : Job Details

Job Title: Lead Generation Specialist

Location: Bracknell

Salary: £30,000 per annum

Job Type: Permanent, Full time (37 hours per week)

About BSRIA:

BSRIA is a science-driven, independent organisation providing practical guidance and commercial solutions for the built environment. With 70 years of expertise, BSRIA delivers impactful insights through market intelligence, consultancy, testing, compliance, research, training, and instrumentation.

Committed to shaping the future of the built environment, BSRIA collaborates with industry leaders to drive innovation, sustainability, and efficiency. Its UKAS-accredited test facilities and expert consult- ants equip businesses and consumers with the insights and tools needed to create better buildings. Headquartered in Bracknell, UK, with offices in China and the USA, BSRIA supports a global network of organisations and corporations in the built environment.

About The Role:

BSRIA is currently seeking a dynamic and results-driven Lead Generation Specialist, to join our growing team based in Bracknell on a full-time Permanent hybrid basis.

Focusing on lead generation and cold calling within the HVAC industry, the ideal candidate will have a strong background in the HVAC, construction or market intelligence industries, combined with a tenacious, self-motivated, and "go-getter" attitude. You'll also play a critical role in expanding our client base, developing new business opportunities, and driving revenue growth.

About your day:

• Proactively generate new leads through cold calling, networking, and market research.
• Achieve or exceed weekly, monthly and quarterly call, lead and sales targets.
• Develop and execute effective Sales Plays targeting specific client personas and market segments.
• Develop and maintain a strong sales pipeline of potential clients in the HVAC manufacturer sector including OEMs, component manufacturers and distributors.
• Build and nurture relationships with key decision-makers within HVAC manufacturers including sales & marketing directors, product managers, strategy directors and market research teams.
• Present and promote BSRIA syndicated reports to prospective clients.
• Collaborate with internal teams (Research, Operations, and Finance) to ensure client requirements are met.
• Maintain accurate records of all sales activities, ensuring each opportunity is accurately logged into the CRM system and updated along the sales cycle.
• Stay up to date with industry trends, competitor products, and market dynamics.

About you:

Skills Required:

• Strong lead generation and cold calling skills & experience.
• Excellent communication, negotiation, and interpersonal skills.
• Self-motivated and results-driven with a strong attention to detail and keen ability to prioritize tasks to ensure business critical objectives are met.
• Ability to work independently and as part of a team.
• Proven sales experience in the HVAC, construction or market intelligence industry.
• Prior exposure to market intelligence, SaaS, DaaS or B2B industry a plus.
• Ability to drive productivity working in a hybrid, fast paced environment.

Qualification(s) Required:

• Previous experience in lead generation in a related industry.
• Experience in B2B sales experience.
• Experience with Sugar CRM, Dimensions, (Focalpoint a plus).
• Previous experience with invoicing software and systems.
• Proficiency in MS Office.
• Excellent English written, verbal and communication skills.

What BSRIA can offer you:

• Flexible working hours.
• 26 Annual Holidays (pro-rata) and additional Bank HolidaysWorkplace Pension Scheme.
• Life Assurance (4 times annual gross reference salary).
• Help@Hand.
• Online GP Support Services and discount platform.
• Eye tests.
• Electrical Vehicle Charging point in the car park.
• Employee well-being: Employee Assistance Program (24/7 confidential service).

Please click on the APPLY button to send your CV and Cover Letter for this role.

Please Note: We are unable to provide sponsorship for this role so all applicants will need to already possess the right to live and work in the UK in order to be considered

Candidates with the experience or relevant job titles of: Sales Executive, Business Development Manager, Business Development Executive, New Business Sales Executive, Sales Consultant, Lead Generation, Lead Generator, Sales Agent, Commercial Sales, Key Sales, Sales Professional, Cold Calling, BDR, BDM, BDE may also be considered for this role.