Internal Sales Executive - Reed : Job Details

Role Title: Internal Sales & Marketing Executive

Department: Sales & MarketingReports to: Operations DirectorLocation: Office-based - Leeds

Key Responsibilities:

Internal Sales

• Proactively drive sales by identifying opportunities within the existing customer base using order history, sales reports, and customer segmentation data
• Analyse customer buying patterns to spot gaps, lapses in ordering, or changes in purchasing behaviour, and take action to re-engage or upsell
• Conduct regular outbound sales calls to lapsed or low-spend customers with tailored product suggestions, promotional offers, or account support
• Build strong, lasting relationships with trade customers (merchants, showrooms, installers) to encourage repeat business and increase order value
• Collaborate with the sales and marketing team to develop targeted campaigns or promotions based on customer data and seasonal trends
• Follow up on marketing-generated leads, web enquiries, or campaign responses to convert interest into active sales
• Support key accounts with product advice, pricing, and technical support, ensuring their needs are met quickly and professionally
• Log customer feedback and buying signals into the CRM to support continuous improvement and future sales strategies
• Work with the external sales team to coordinate account management activity and identify shared opportunities for growth

Marketing Support

• Assist in the creation and distribution of promotional materials, brochures, and POS displays
• Help maintain and update website content, product listings, and digital catalogues
• Coordinate email campaigns, product launches, and seasonal promotions
• Support with social media content creation and scheduling (Facebook, Instagram, LinkedIn)
• Collect and report on marketing campaign performance and engagement metrics
• Assist in organising trade shows, open days, and customer training events
• Manage internal databases to ensure customer contacts are accurate and segmented

Collaboration & Administration

• Maintain up-to-date product knowledge to assist both customers and marketing content
• Monitor competitor activity and market trends, feeding back insights to the team
• Ensure all customer interactions meet brand standards and promote a positive brand image

Skills & Attributes:

• Strong communication skills—written and verbal
• Customer-focused with a sales-driven attitude
• Organised and able to manage multiple tasks and priorities
• Basic knowledge of digital marketing tools and CRM platforms
• Proficient in Microsoft Office (Word, Excel, Outlook); design skills (e.g. Canva or Adobe) a plus
• Knowledge of the kitchen and bathroom sector or construction distribution preferred