Interim Head of CRM - Michael Page Marketing : Job Details

As Interim Head of CRM & Loyalty you will lead and deliver the CRM and loyalty proposition, program and plan and support in creating the best customer loyalty and retention.

Client Details

Leading hospitality brand in the UK, with HQ in London

Description

• You will support the strategic development of the CRM strategy, with a focus on membership growth, engagement and improving marketing ROI
• Oversee the execution of the loyalty program including points systems, rewards and incentives
• Manage all agency partners and contracts relating to CRM & Loyalty
• Reporting of KPIs to measure the effectiveness of loyalty & CRM initiatives
• Define the CRM and loyalty roadmap
• Collaborate with multiple teams across the business to ensure that the CRM strategy is aligned with broader business objectives
• Lead a team of 2

Profile

• Demonstrable experience in CRM & Loyalty, ideally in a consumer focused business (hospitality would be ideal)

• Proven experience of leading, developing and scaling CRM & loyalty programmes

• Knowledge and experience of Bloomreach would be preferable

• Previous team management experience

Job Offer

3 month interim contract

3 days a week in London

Opportunity to join a leading hospitality brand

£300 - £330 a day PAYE