Insight Analyst - Harnham - Data & Analytics Recruitment : Job Details

Data Insight Analyst - Sheffield

About the Role:We're seeking a data-savvy and commercially minded analyst to join our Growth team. You'll play a key role in driving revenue performance through deep customer insights, strategic analysis, and collaboration across marketing, product, and operations.

Key Responsibilities:

• Develop and maintain customer segmentation models for both B2C and B2B audiences, using a mix of qualitative and quantitative inputs to identify high-value customer cohorts and unlock new growth opportunities.

• Examine customer retention patterns and dealership engagement metrics, delivering actionable insights to the growth, product, and sales teams.

• Partner with CRM and underwriting teams to elevate personalisation strategies, reduce customer churn, and improve customer lifetime value.

• Collaborate with PR and social media teams to assess industry dynamics, financing trends, and consumer sentiment to surface untapped revenue streams.

• Evaluate the effectiveness of online and offline marketing initiatives, recommend budget reallocations, and track key performance indicators like CAC, ROI, and LTV to enhance marketing ROI.