Head of Paid Media - AT Talent Ltd : Job Details
Head of Paid Media
AT Talent LtdJob Location : London, UK
Posted on :
26/03/2024 - Valid Till :
07/05/2024
Job Description :
jobs-description--reformatted"> m4"> "> jobs-description-content__text--stretch" tabindex="-1">What you'll bring
- Proven experience of successfully planning and launching high profile integrated marketing campaigns for top UK brands
- Proven experience managing agency relationships
- Track record of growing marketing investment on a measurable basis (CPA, ROI, MMM, etc.) at scale
- Strong leadership and communication skills to drive recommendations, articulate trade-offs and communicate plans to senior executives
- Willingness to be deep in the details while also being able to create and communicate higher level strategy
- Build performance marketing strategy for the UK business
- Build, develop, coach a high performing performance marketing team
- Lead a team and agency partners spanning all aspects of performance marketing including; Paid Search, SEO, Paid Social, Brand/above the line media advertising, Mobile, Programmatic and CRO
- Execute and optimise with data driven innovation to drive volume growth at a decreasing CPA efficiency
- Responsible for allocating, investing and optimizing a significant media budget across all channels from top-of-funnel to bottom-of-funnel to meet performance and brand building goals
- Utilize data-driven methodology, analysis and measurement to improve effectiveness and efficiency across all marketing channels
- Manage media agency to build a holistic go to market approach
- Work closely with your analytics and business operations and intelligence partners to build a world-class performance marketing engine across tracking, attribution, automation and optimization
- Innovate and implement test and learn strategies and drive scalable results
- Strong analytical approach to acquisition funnel metrics, measurement and campaign performance
- Evolve and plan the business across a 3-year horizon
- Increased marketing ROI by program / by channel
- Reduced / optimized CPAs
- Increased website conversion
- Improved brand health metrics (e.g. awareness, consideration)
Salary : 65000 - 80000
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