Head of Marketing - Blue Pelican : Job Details

Job Title: Head of Marketing – FinanceLocation: Altrincham (Hybrid – 3 days per week in office)Salary: Up to £75,000 per year (Depending on Experience)Job Type: Full-time, PermanentIndustry: Financial Services / Fintech

We’re hiring a Head of Marketing for a growing fintech business that supports UK SMEs with flexible funding solutions. This is a hands-on, strategic marketing role focused on lead generation, lead conversion, CRM management, and customer retention.

You’ll report directly to the CMO and play a key part in shaping how the company attracts, converts, and retains small business customers. If you're data-driven, commercially minded, and passionate about helping SMEs thrive, this is a fantastic opportunity to make a real impact.

• Plan and deliver lead generation campaigns across digital, email, content, and partner channels

• Collaborate with the sales team to optimise conversion rates and improve lead-to-sale performance

• Own the CRM platform (e.g. HubSpot or Salesforce) – manage automation, segmentation, and reporting

• Develop customer lifecycle programmes to increase engagement, retention, and repeat business

• Oversee digital channels including the website, paid media, and SEO to drive acquisition

• Create high-quality content such as blogs, guides, and case studies tailored to SME audiences

• Manage and grow affiliate, broker, and referral partnerships to expand reach

• Analyse campaign results, measure ROI, and present insights to the wider leadership team

Required:

• B2B marketing experience, ideally within fintech, financial services, or SME lending

• Strong knowledge of lead generation and CRM marketing

• Experience managing and optimising conversion funnels

• Confident using marketing automation tools and CRM systems

• Excellent written and verbal communication skills

• Commercially focused with strong data analysis and reporting abilities

Desirable:

• Experience in a scale-up or high-growth environment

• Familiarity with affiliate marketing, partner marketing, or account-based marketing (ABM)

• Salary up to £75,000 (depending on experience)

• Hybrid working model (3 days in Altrincham office)

• Key role in a marketing transformation project

• High-impact position with autonomy and leadership exposure

• Supportive, collaborative culture with a focus on customer success

Apply now with your CV and a brief cover note outlining your relevant experience.

Recruiter Contact:Max Tullis-TurnerPractice Lead, Digital | Blue Pelican?? ??