On behalf of my client, I am recruiting for a Head of Marketing and Communications within the education sector.
Salary: Circa £35,500 per annum
Type: Permanent, Full-time or Part-time
Location: Norwich
The Role
As the Head of Marketing and Communications, you will:
- oversee the provision of marketing and communications services.
- Represent and support the department on complex issues.
- Develop and position the brand to enhance market presence and reputation.
- Lead the planning, execution, and optimisation of marketing campaigns to drive customer acquisition, engagement, and retention.
- Utilize physical and digital channels (social media, email marketing, posters) to maximize visibility for relevant campaigns and events.
- Manage media relations, press releases, and PR initiatives to enhance the organization’s public image.
- Provide relevant and in-depth insights related to campaigns and events.
- Oversee the development of compelling content for various channels (websites, blogs, social media).
- Monitor and analyse marketing performance metrics to optimise campaigns and strategies continuously.
Essential Knowledge and skills
- Proven leadership in a multi-stakeholder organisation.
- Understanding of financial management, including basic budget formulation, planning, and oversight.
- Experience in supporting teams to engage with key stakeholders and influential networks.
- Working knowledge of marketing strategies and communication channels.
- Educated to degree level (in a relevant field) or equivalent level of relevant experience for the role, within a Marketing and Communications setting.
Skills:
- Demonstrated ability to execute departmental strategic initiatives effectively.
- Strong communication skills, adept at engaging with stakeholders at all levels, both internal and external
- Capability to author strategic reports aligned with departmental objectives.
- Conduct relevant research to inform decisions within the department.
Benefits
- Extra time off during Xmas and Easter
- Car share scheme
- Focus on staff development
- Discounted travel schemes
- And more…
Please apply online or contact Carol, Senior Marketing Recruitment Consultant in the Reed Norwich Office for more info