Head of AI Marketing - Reed : Job Details

Head of AI Marketing

Location: East London (Hybrid Working Available)Reports To: Chief Marketing Officer (CMO)Salary: Competitive + Bonus + Benefits

We are seeking a visionary and results-driven Head of AI Marketing to lead the integration of artificial intelligence across our marketing strategy, operations, and customer engagement initiatives. This is a high-impact leadership role responsible for transforming how we use data, automation, and generative AI to drive growth, personalization, and efficiency.

Based in East London, you will work closely with cross-functional teams including product, data science, sales, and creative to build and execute AI-powered marketing programs that deliver measurable business outcomes.

Strategic Leadership

• Define and lead the company’s AI marketing strategy, aligning with business goals and customer needs.
• Champion the adoption of AI tools and platforms across the marketing function.
• Identify emerging AI trends and technologies to keep the business at the forefront of innovation.

AI-Driven Campaigns & Automation

• Oversee the development of AI-powered campaigns, including predictive targeting, dynamic content, and automated workflows.
• Implement machine learning models for customer segmentation, lead scoring, and churn prediction.
• Drive personalization at scale using generative AI for content, email, and digital experiences.

Team & Collaboration

• Build and manage a high-performing AI marketing team, including specialists in automation, analytics, and content.
• Collaborate with internal stakeholders to ensure seamless integration of AI across CRM, digital, and product marketing.
• Partner with external vendors and platforms to enhance AI capabilities.

Performance & Optimisation

• Establish KPIs and dashboards to measure the impact of AI initiatives on lead generation, conversion, and customer engagement.
• Use data-driven insights to continuously test, learn, and refine marketing strategies.
• Ensure ethical and compliant use of AI in all marketing activities.

• 8+ years of experience in digital marketing, with at least 3 years in AI or marketing automation leadership.
• Proven track record of implementing AI tools and driving measurable marketing outcomes.
• Strong understanding of machine learning, generative AI, and marketing analytics.
• Experience with platforms such as Salesforce, HubSpot, Marketo, Adobe Experience Cloud, or similar.
• Excellent leadership, communication, and stakeholder management skills.
• Bachelor’s degree in Marketing, Data Science, or related field (Master’s preferred).

• Be at the forefront of marketing innovation in a fast-growing, tech-forward company.
• Work in a collaborative and creative environment in the heart of East London.
• Enjoy flexible working, generous benefits, and opportunities for professional growth.

If you would like to apply for this role please submit your CV.