Global Brand and Design Lead - 12 month FTC - Hays Specialist Recruitment Limited : Job Details

Global Brand & Design Lead, Group - 12-month FTC

Office Location: Triton Street

At Hays, we invest in lifelong partnerships that empower people and organisations to succeed. With a track record spanning over 50 years, and a workforce of 11,000 people across 33 countries, we're a global business that has evolved by putting customers at the heart of everything we do.

Your New Role

The Global Marketing team is comprised of several core functions spanning Brand, Content and Editorial, SEO and Web, Sales Enablement, eCRM, Social, Insights and Reporting with team members across the globe. Within the Global Brand function, a small brand and creative team is responsible for delivering to creative briefs/ requests spanning the Global marketing team as well as other central functions including Global People and Culture, Investor Relations, and Internal Communications teams.

The objective of the role is to create compelling, on-brand creative that reinforces Hays' positioning as the leader in recruitment and workforce solutions and overseeing the key governance processes to ensure the brand is expressed in a consistent manner globally.

You'll lead and mentor a small, high-performing design team, guiding the development and delivery of world-class creative assets, campaigns, and internal brand enablement initiatives. You'll also oversee our brand governance framework and manage our global brand portal, ensuring teams across the world are empowered to create brand-aligned content at scale.

Key Result Areas:

• Lead the creative and design execution of global brand and marketing campaigns in partnership with our global marketing team
• Provide creative direction and mentorship to a team of designers (1 direct report, 3 indirect)
• Collaborate with regional brand and creative teams across the globe to deliver best-in-class assets that drive brand consistency and impact
• Oversee the prioritisation and workflow of design requests and briefs, balancing strategic priorities and delivery timelines - liaising with teams to effectively set and manage expectations around delivery
• Be the primary Hays Brand subject matter expert, with an in-depth understanding of our brand's visual language and lead the ongoing evolution of our brand expression, tools, and design systems
• Champion brand governance, ensuring brand guidelines and systems are embedded and upheld across all teams
• Manage the global brand portal, keeping content up to date and ensuring accessibility for global stakeholders
• Work closely with marketers to refine creative briefs, deliver campaigns, and produce engaging brand materials across digital, print, and motion
• Keep abreast of emerging tools and technologies to aid branded asset/ campaign creation, remaining at the creative forefront whilst seeking to realise operational efficiencies where possible
• Design and produce digital assets and marketing materials, including but not limited to, website graphics, social media assets, motion graphics, videos, whitepapers, eBooks, interactive pdf's and email templates
• Interpret the creative needs of projects/initiatives to engage the desired audience and drive the desired action/ outcome of the brief

Knowledge, Skills and Competencies

• 8+ years' experience in design, with a portfolio that demonstrates high-quality, brand-led work across a range of formats
• Proven experience managing and mentoring designers and leading the creative process from brief to delivery
• Strong understanding of brand systems, campaign development, and internal brand enablement
• Ability to collaborate effectively with stakeholders across marketing, digital, and content teams globally
• Excellent communication and project management skills - able to confidently manage competing priorities and inspire great creative work
• Expert-level proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign)
• Video editing and post-production experience in video editing tools such as Adobe Premiere Pro and After Effects
• Proficiency in Figma would be highly desired
• Extensive experience with workflow tools like Asana or similar project management platforms

What you will get in return

This is a truly unique opportunity to work in the strategic function of the Hays group business and collaborate with senior leaders to help shape tomorrow together.

In addition, Hays group offer:

• Competitive compensation and reward package
• Stimulating and rewarding work at a time of significant organisational change.
• An inclusive culture built on rewarding success and the opportunity to influence your future career path.
• Flexible hybrid working patterns.
• Broad range of employee wellbeing initiatives and benefits
• Community of internal support networks
• Paid volunteering day for all employees under our Working for Your Tomorrow Initiative

At Hays, we share a passion for creating a culture of opportunities for our people to flourish and succeed, whatever your background. We know that diversity of perspective and an inclusive approach, which encourages those experiences and views to be heard, is great for business and therefore your career.

At Hays, we share a passion for creating a culture where there are opportunities for our people to flourish and succeed, whatever your background. We know that diversity of perspective and an inclusive approach, which encourages those experiences and views to be heard, is great for business and therefore your career with us.