Freelance Senior Performance Marketing Analyst - Salt Search : Job Details

Salt is working with the leading cloud accounting tool for small businesses, who are seeking a Freelance Senior Performance Marketing Analyst to focus on optimising demand marketing campaigns.As a key player in the marketing team, your main role is to optimise accountant-focused marketing campaigns to ensure maximum return on ad spend.? 15-month, day-rate contract? £390 per day, inside IR35? Hybrid working in LondonYou will:-- Analyse digital media channel data regularly to provide a comprehensive view of our accountant-focused media and its impact on lead quality-- Evaluate ROI of online advertising campaigns and assessing the influence of "Above the line" media on lead generation-- Provide insights to the marketing team to guide media spend optimisation for lead generation-- Report on marketing and sales KPIs, dissecting performance by campaign and audience-- Implement digital attribution models for accurate data-driven insights, and develop dashboards to assess cross-channel demand generation effectivenessYou will need:-- Hands-on experience in marketing analysis, lead scoring, attribution modelling, or similar quantitative insights-- Experience in experimentation and statistical analysis-- Familiarity with media planning, programmatic buying, measurement, and audience targeting-- Proficiency in various marketing channels and their levers, both online and offline, along with knowledge of the ad tech ecosystem-- Strong stakeholder management and influencing skills-- Ability to connect multiple data sources to uncover meaningful insights