E-CRM Manager - Hays Specialist Recruitment Limited : Job Details

UK&I E-CRM and Automation Manager

Office Location: Cheapside, London

This role will benefit from our Hays Balanced Working agreement so will be based in our Cheapside s office and from home.

At Hays, we believe in being long-term partners with our people as well as our customers. Together, we will work for your tomorrow, and the possibilities are endless.

With over 50 years of business success, we have built a reputation as the world leader in specialist recruitment and workforce solutions. But joining Hays isn't just about being part of a global business leader; together with over 12,000 people across 33 countries, you'll be making a difference in the world of work.

Your New Role

We are seeking a UK&I ECRM Campaign Manager to lead the planning, execution, and optimisation of email marketing Campaigns across both our core audiences : clients and candidates. This role is critical to driving engagement, nurturing leads, and contributing to net fee growth through data-driven, personalised journeys.

The ideal candidate will have strong hands-on experience with Salesforce Marketing Cloud (SFMC), a deep understanding of segmentation and automation, and the commercial mindset to translate performance into business impact.

The role is divided into the following Key Areas:

Strategy & campaign planning

• Develop and execute an eCRM strategy focused on the distinct needs and behaviours of UK&I clients and candidates.
• Define data-led segmentation, personalisation, and nurture workflows that support each audience's lifecycle.
• Work closely with regional marketing, content, and sales teams to align campaigns with business objectives.
• Support initiatives like Refer a Friend, candidate conversion, and client acquisition through CRM.

Campaign execution & optimisation

• Own the end-to-end delivery of email campaigns in SFMC-planning, building, testing, deploying, and optimising.
• Build and manage automated journeys using Journey Builder to support acquisition, engagement, reactivation, and retention.
• Leverage A/B testing and dynamic content to improve relevance, engagement, and results.
• Ensure campaign delivery is accurate, timely, and aligned with UK&I brand and compliance standards.

Performance & reporting

• Analyse performance metrics (open rates, CTR, conversion, etc.) and surface insights to improve campaign effectiveness.
• Report regularly to stakeholders, linking CRM activity to commercial outcomes.
• Ensure compliance with GDPR and all relevant data protection regulations.

Tech & best practice

• Act as the SFMC lead for UK&I, ensuring the platform is fully leveraged for audience segmentation, automation, and performance.
• Champion continuous improvement through data-driven testing and innovation in journey design.
• Keep up to date with CRM best practices and contribute to cross-regional knowledge sharing where relevant.

Skills and Competencies

• Strong hands-on experience with Salesforce Marketing Cloud (especially Journey Builder, Email Studio, and Automation Studio).
• Proven ability to build and optimise dual-audience journeys at scale.
• Expertise in segmentation, personalisation, dynamic content, and A/B testing.
• Ability to handle large datasets to drive meaningful customer journeys.
• Commercial acumen and ability to translate CRM activity into business value.
• Strong stakeholder management and ability to collaborate in a fast-paced, matrixed environment.
• Working knowledge of HTML/CSS and familiarity with GDPR.

What you will get in return

This is a truly unique opportunity to work in the strategic function of the Hays group business and collaborate with senior leaders to help shape tomorrow together.

In addition, Hays group offer:

• Competitive compensation and reward package
• Stimulating and rewarding work at a time of significant organisational change.
• An inclusive culture built on rewarding success and the opportunity to influence your future career path.
• Flexible hybrid working patterns.
• Broad range of employee wellbeing initiatives and benefits
• Community of internal support networks
• Paid volunteering day for all employees under our Working for Your Tomorrow Initiative

Life at Hays presents the opportunity for growth, varied career paths, exciting challenges and a culture of inclusion that celebrates diversity. As a committed Disability Confident employer, if you're thinking of a new tomorrow for your career, whatever your background, let's work together to create it!

At Hays, we share a passion for creating a culture of opportunities for our people to flourish and succeed, whatever your background. We know that diversity of perspective and an inclusive approach, which encourages those experiences and views to be heard, is great for business and therefore your career.

At Hays, we share a passion for creating a culture where there are opportunities for our people to flourish and succeed, whatever your background. We know that diversity of perspective and an inclusive approach, which encourages those experiences and views to be heard, is great for business and therefore your career with us.