Digital Marketing Manager - Robert Half : Job Details

In this role, you'll take ownership of product-focused marketing, driving how the platform is positioned and communicated across multiple channels.

You'll be responsible for creating compelling campaigns, producing high-impact sales collateral, and generating demand through targeted activity. This is a hands-on role with a blend of strategy and execution, covering brand, content, demand generation, and sales enablement.

This is a hybrid role based in Soho requiring 3x days in the office.

Digital Marketing Manager Responsibilities:

Strategic Marketing & Brand Awareness

• Develop and deliver marketing plans to increase visibility and credibility across media and enterprise audiences
• Translate complex value propositions into simple, compelling stories tailored to decision-makers and strategists

Sales Enablement

• Create professional, on-brand collateral including case studies, sales decks, and email templates
• Standardise messaging across sectors to ensure consistency and effectiveness

Demand Generation

• Plan and execute targeted campaigns to drive inbound interest and support account-based marketing
• Collaborate on thought leadership, webinars, and content to engage key audiences

Content & Channel Management

• Oversee creation of engaging content across formats (social, video, articles, campaigns)
• Manage and optimise CRM (HubSpot) and website (Webflow or similar) to support clean segmentation and smooth campaign delivery

Ideal Digital Marketing Manager Profile:

• 5+ years' B2B marketing experience, ideally in SaaS or tech environments
• Skilled at simplifying complex propositions into messaging that drives commercial outcomes
• Proven experience in demand generation, sales enablement, and account-based marketing
• Strong content creation skills, from social media to product messaging and presentations
• Confident with tools such as HubSpot, LinkedIn, Canva, and Webflow (or similar platforms)

Robert Half Ltd acts as an employment business for temporary positions and an employment agency for permanent positions. Robert Half is committed to diversity, equity and inclusion. Suitable candidates with equivalent qualifications and more or less experience can apply. Rates of pay and salary ranges are dependent upon your experience, qualifications and training. If you wish to apply, please read our Privacy Notice describing how we may process, disclose and store your personal data: gb/en/privacy-notice.