Digital Marketing Manager - C&M Travel Recruitment : Job Details

Digital Marketing Manager (12 month Fixed-Term – Maternity Cover)- Surrey Hybrid

An exciting opportunity has arisen to join a global award-winning travel company for an experienced Digital Marketing Manager to join a dynamic marketing team on a fixed-term basis to cover maternity leave. The successful candidate will lead the planning, execution, and optimisation of digital advertising campaigns across paid search, social, and display channels – with a strong focus on ROI and revenue growth.

Digital Marketing Manager Key Responsibilities

• Lead the strategy and day-to-day management of paid media campaigns (PPC, social, display), ensuring strong ROI and performance aligned with commercial priorities.
• Work closely with digital agencies to communicate trading updates and optimise campaign performance across all channels.
• Manage and optimise a significant advertising budget, continuously seeking ways to improve efficiency and effectiveness.
• Analyse campaign data using tools such as GA4 and Excel, turning insights into actionable strategies and presenting key findings to stakeholders.
• Brief and collaborate with in-house creative teams to produce compelling advertising assets across Meta, YouTube, and display formats.
• Apply a strong understanding of A/B and multivariate testing to improve conversion and drive continuous performance enhancement.
• Oversee the delivery of a strategic social media content plan in collaboration with a Social Media Executive, supporting both brand awareness and engagement.
• Ensure brand consistency across all creative outputs, adhering to tone of voice and visual identity guidelines.
• Contribute to a collaborative and proactive team culture, sharing knowledge and embracing new ideas to achieve shared business goals.

Digital Marketing Manager Experience and Skills:

• Strong experience in digital marketing campaign management, from strategy through to execution.
• Up-to-date knowledge of digital and social media best practices, with an interest in emerging trends and technologies.
• Strong skills in A/B and multivariate testing, with experience driving change based on results.
• Proficient in Google Ads, GA4, and broader Google tools.
• Confident using Excel to manipulate and analyse data.
• Experienced in performance monitoring, optimisation, and campaign reporting.
• Skilled in managing budgets effectively to deliver maximum impact.

Digital Marketing Manager Additional Details:

•          12-month fixed term contract with a salary range between £50-£55,000 per year
• Hybrid working, 3 days a week in their Surrey HQ and 2 days remote.
• Fantastic Benefits