Digital Marketing Manager - Michael Page Digital : Job Details

The Digital Marketing Manager will be responsible for leading performance marketing, digital strategy, and customer acquisition across the UK & Europe.

The role focused on brand awareness, customer acquisition, engagement, and sales through paid media, CRM, and digital campaigns, ensuring seamless brand experience and commercial success.

Client Details

An exciting Beauty business looking to expand across the UK and Europe.

Description

• Develop and execute Performance Marketing campaigns across - Paid Social, PPC, Email and Affiliates
• Optimise digital campaigns to drive traffic, conversion and ROI
• End-to-end campaign execution and analytics
• Responsible for the marketing budget and ensuring alignment with targets
• Ensuring a first class customer journey across all digital touchpoints
• Lead weekly sales reporting & performance analysis
• Work closely with internal teams and senior stakeholders to align marketing efforts
• Lead on customer Acquisition and Retention strategies to enhance customer loyalty
• Execute Email marketing campaigns (Klaviyo)
• Analyse customer behaviour to improve segmentation and engagement
• Manage external relationships with agencies, web developers and partners

Profile

• 5+ years of Digital Marketing experience with a focus on performance marketing
• Previous Beauty or Fashion experience is essential
• Extensive experience across - Paid Social, PPC, Email Marketing, Affiliates and A/B testing
• Technical skills - Google Ads, Meta Ads, TikTok Ads, Klaviyo, GA and Shopify
• Strong CRM experience - Klaviyo would be great but not essential
• Strong analytical and data skills
• Someone who thrives in a fast-paced start-up environment

Job Offer

£60k - £65k

Discretionary Bonus

Good Benefits

(This role is 4 days a week onsite in London)