Digital Marketing Manager - LHH Recruitment Solutions : Job Details

Digital Marketing Manager

Are you ready to embark on an exciting career journey where you can make a real impact? Our client, a leading train operator in the UK, is seeking a passionate Digital Marketing Manager to join their dynamic marketing team in Southwark, London. This role offers a unique opportunity to contribute to the company's vision as they celebrate 200 years of passenger rail travel in 2025.

What You'll Do:

As a Digital Marketing Manager, you will play a pivotal role in driving ticket sales, app awareness, customer engagement, and revenue growth through innovative digital marketing campaigns. Your responsibilities will include:

• Campaign Execution: Collaborate with the Head of Marketing and Senior Campaigns Manager to plan and execute highly effective digital campaigns.
• Data-Driven Insights: Work closely with digital specialists and the media agency to optimise campaign performance and budget allocation based on key performance indicators (KPIs).
• Digital Roadmap Development: Create and maintain a digital marketing roadmap with key stakeholders to enhance revenue growth.
• Campaign Testing & Improvement: Identify opportunities for testing and analysis, sharing engagement rates and revenue attribution metrics.
• Personalization at Scale: Understand and implement strategies for digital personalization, integrating first-party data effectively.

Who We're Looking For:

This role is perfect for a commercially-minded and collaborative team player who thrives on analytics and attention to detail. To be considered for this position, you should have:

• Proven experience in managing digital marketing campaigns across various platforms, delivering outstanding ROI.
• Expertise in making data-driven decisions to maximise returns.
• Strong project management skills with the ability to juggle multiple projects while meeting deadlines.
• Familiarity with digital analytics tools (e.g., Google Analytics GA4) and the ability to interpret data to generate actionable insights.
• A qualification in digital marketing, ideally at degree level, with certifications from recognised bodies being advantageous.

What You'll Get in Return:

Joining our client means you'll not only secure a fulfilling role but also enjoy a competitive benefits package, including:

• A final salary pension
• 25 days of annual leave (plus bank holidays)
• Free rail travel across their networks

Work Environment:

This is a Monday-to-Friday role based out of the Head Office in London Bridge, with opportunities for hybrid working.

Is This Role for You?

If you're excited to contribute to a team that's dedicated to enhancing the customer journey and making a difference, we want to hear from you. Don't miss out on this fantastic opportunity to join an organisation recognised for its commitment to a diverse and inclusive workplace.

Apply Today.

Take your career to the next level by applying now. Please note, this vacancy may close early if we receive a large number of applications, so don't delay. We look forward to hearing from you soon.

LHH is an employment consultancy that believes in talent, not labels. It is important to us that we run inclusive recruitment processes to support candidates of all abilities and encourage applicants of all backgrounds and perspectives to apply. LHH is committed to building an inclusive, supportive environment to enable candidates to explore the next steps in their careers. If you require reasonable adjustments at any stage, please let us know and we will be happy to support you.