Digital Marketing Lead £45K + 5K Bonus London - Mason and Dale Recruitment Specialists : Job Details

The ideal candidate will be experienced in generating effective online /digital marketing strategy . For this role you will be have strong leadership abilities as you will manage two digital managers. This role will work collaboratively with the digital team and wider stakeholders/ marketing teams.

You will be joining an ambitious team, who are keen to grow and develop! This team works hard together and supports each other. There is no "I" in team! And they are a great team!!

Industry : Tech

Your focus will be working on the UK , French and supporting on US markets

There is some opportunities for global travel

3 days in the office / 2 WFH

• You will be able to demonstrate leading m digital marketing strategies to promote brand awareness and growth
• Directing online channel activities including email marketing, SEO, Paid Search, Paid Social, and partnerships to drive traffic, lead generation, and revenue.
• Agility and flexibility in adapting to changing circumstances
• Managing Google platform tools for site and campaign performance
• Developing automation strategies and generating leads through various web interactions.
• The ability to deliver training to other team members on digital activities
• Budgeting skills to manage resources effectively
• Expertise in all areas of digital marketing
• Reporting
• Interest in emerging technologies such as AI, Machine Learning, and Data Analytics
• Maintenance of website and app
• Monitoring and analysis of the relevant marketing performance indicators, preparation of reports and derivation of measures
• Identification of trending topics and development of new marketing strategies to increase the reach
• Cooperation with external service providers
• Champion CRM (HubSpot) for the marketing function, work closely with the marketing automation teams to ensure we are consistently improving and remaining efficient.
• Demonstrate line management experience, including regular 1:1s, support, KPI setting, and performance management.

Skills

Professional experience in digital/online marketing via the common organic and paid channels as well as knowledge of website tracking tools, search engine, social media and email marketing, B2B area

Very good understanding of the strategic planning, development and implementation of go-to-market campaigns, ideally beyond the online sector

Technical enthusiasm as an ideal basis for communication with our target group

If this role sounds of interest, please apply!