Digital Marketing Executive
Leeds, West Yorkshire - hybrid (3 days a week in the office)
£28k-£35k Benefits
Our client is a growing travel company and they are looking for a hands-on, proactive Digital Marketing Executive to join the digital marketing team and lead the growing Affiliate Marketing Programme, work closely on SEO, and get stuck into a wide variety of marketing projects. You’ll also lend a hand with PPC and generally help keep their marketing machine running smoothly.
This is a varied, exciting role where no two days are the same – perfect for someone who loves juggling different projects and isn’t afraid to roll up their sleeves.
Key Responsibilities
Affiliate Marketing
- As the channel lead you will manage and grow the affiliate marketing programme. Building great relationships with partners and liaising closely with the current affiliate partner Tradedoubler.
- Track performance, spot opportunities, and optimise campaigns for better results.
- Seek and on-board new partners to drive customer acquisition.
SEO Support
- Work with external SEO consultant to put agreed strategies into action.
- Contribute to on-page optimisation, content ideas, and technical SEO tweaks.
- Keep an eye on rankings and website performance, helping boost organic traffic.
PPC
- Work closely with PPC consultant to support the planning, running, and optimisation of PPC campaigns (Google Ads, Bing Ads).
- Monitor results, help with weekly and monthly reporting, whilst striving to hit (and beat) key KPIs.
Wider Digital Support
- Supporting wider teams and channels on both project-based and ad-hoc tasks. Including E-CRM and personalisation, as well as website and CMS management – covering content creation, population, and conversion rate optimisation (CRO).
Requirements
- 3–5+ years’ experience in a rounded digital marketing role.
- Proven experience in affiliate marketing.
- Knowledge of SEO and PPC principles.
- Strong copywriting, communication, and proofreading skills.
- A knack for staying organised and juggling multiple projects at once.
- You thrive off working in a fast-paced but productive and successful marketing team.
- Strong research and analytical skills.
- Microsoft Office skills and experience using various reporting and analytics tools including Google Analytics.
Desired Experience
- Experience working with affiliate networks (e.g., Tradedoubler, or others).
- PPC platform knowledge (Google Ads, Bing Ads).
- Experience using GSC (Google Search Console) or other SEO/keyword tools.
- Experience working on website platforms and maintaining a website CMS, with a knowledge of Conversion Rate Optimisation.