Digital Marketing Executive - Alex James Digital : Job Details

Our client are a fast growth business

Job purpose: Working closely with the Digital Marketing manager and the rest of marketing team, you will plan, schedule, execute and report on the following key areas:

• Plan and deploy CRM marketing campaigns across both UK and US markets
• Own both the automated and daily email campaigns
• Maintain and optimise marketing campaigns in line with business objectives.
• Utilise 1st party data to create optimal targeting segments within campaign workflow.
• Monitor weekly performance of CRM activity, optimising to ensure delivery to KPIs.
• Report to business on performance of activity managed.

Key Responsibilities:

• Develop and implement strategies across all digital channels including CRM & paid digital channels
• Work with the creative and brand teams to ensure consistency with brand guidelines and creative delivered to a high standard and in line with agreed plans.
• Present finalised plans to the Marketing Manager / wider leadership team for sign off.
• Own and execute the signed off plans, ensuring they are delivered on time.
• Brief relevant internal and external stakeholders on agreed plans and ensure subsequent changes are communicated quickly and efficiently.
• Work with internal stakeholders and external agencies to continually improve the ROI / CPA of marketing activity.
• Collaborate with the wider marketing team to ensure a positive working process.
• Make recommendations to influence the wider budgeting process.
• Set up & test promotional codes for any marketing activity.
• Accurately track performance and create reporting, analysis & insights to be shared with internal and external stakeholders.
• Monitor and report on key competitor activity.

Adopt a test and learn mentality whilst testing new innovative ideas to drive performance

Skills, know-how and experience:

Must have:

• Previous experience of working in a digital marketing role
• A knowledge of current digital advertising platforms & email marketing
• Confident with numbers able to use data from previous marketing campaigns to create future strategy
• Previous experience working with an Email service provider (Ometria preferred)
• Customer focused
• Good team worker
• A creative mind with exciting ideas for content & strategy
• Excellent communication and organisational skills
• Good communication skills, a proactive approach and a “can do” attitude.
• Confidence to challenge procedures & suggest new ways of working
• Ability to work well under pressure to tight deadlines
• Must have high attention to detail e.g. proofreading, spelling, grammar
• PC literate especially in Word, Excel and Powerpoint

Preferred:

• Business or marketing degree/qualification preferred
• Knowledge of Google Ads, Bing Ads, Facebook Business Manager and Google Analytics
• Experience creating, delivering, and optimizing e-CRM marketing campaigns.

Excellent package on offer