Digital Marketing Executive
Birmingham
Up to £34,000
Company Profile
A fabulous opportunity to join a midlands based leading manufacturer and supplier of pioneering heating and cooling solutions. Starting life as a small family business, this organisation now has a global offering with pioneering technology keeping them at the forefront of their sector.
What will you do as Digital Marketing Executive?
- Drive lead generation through best digital marketing practices to engage with target audiences
- Run content marketing initiatives, creating landing pages, shooting and editing videos and images, liaising with creative agency partners
- Manage the social media calendar
- Delivery of multi-channel digital campaigns that resonate with customer audiences
- Coordinate and collaborate with internal teams and agency partners to produce high-quality content
- Utilise tags and conversion tracking to monitor and improve lead journey
- Provide deeper insights; showcase lead generation, ROAS and ROI; enhance conversion rates
- Track and optimise campaign performance and prepare KPI reports
- Optimise website user journey, including reviewing website usage, entrance, drop-offs and bounces to optimise and drive conversion
- Manage website updates including publishing new product pages, news, blog, case studies
- Coordinate requests for digital marketing support tickets from across the business
What do you need as Digital Marketing Executive?
- Experience in a similar B2B digital marketing role is essential
- Digital marketing qualification or marketing qualification is desirable
- Experience in the manufacturing industry is desirable
- Familiarity with Google Analytics (GA4), Google Search Console and Google Tag Manager, LinkedIn Campaign Manager and Google Ads
- Working knowledge of social media scheduling tools such as Hootsuite
- Familiarity with a CRM, HubSpot, WordPress, Adobe Creative Suite (particularly InDesign, Photoshop, Illustrator and Acrobat)
What’s on offer?
- 25 days annual leave (plus bank holidays)
- Competitive salary
- Access to Employee Assistance Program
- Pension scheme
- Flexible working policy
- Free on-site parking
- Professional development and training
ID:- 7723