Digital Marketing Executive (9-12 month FTC) - Claranet Limited : Job Details

About Claranet

Founded at the beginning of the dot com bubble in 1996, our CEO Charles Nasser had a light bulb moment to develop a truly customer-focused IT business. Since then, Claranet has grown from an Internet Service Provider (ISP) in the UK to being one of the leading business modernisation experts, who deliver solutions across 11+ countries.

At Claranet, we’re experienced in implementing progressive technology solutions which help our customers solve their epic business challenges. We’re committed to understanding their problems, delivering answers quickly, and making a lasting impact to their business.

We are agile, focused and experienced in business modernisation. Our approach helps customers make genuine, significant shifts in their business strategy, to deliver financial savings, boost innovation, and create a resilient business. We continually invest in our people and the latest technologies, so our customers get peace of mind knowing that they have access to the best talent and services.

In the UK we have over 500 staff working in London, Gloucester, Warrington, Bristol, and Leeds, or as homeworkers.

Working for Claranet

Here at Claranet we pride ourselves on going the extra mile for and with our employees (yes, we really mean with). We offer an extensive benefits package that you can tailor to your needs, inclusive of a matching contribution pension scheme, healthcare, insurance, dental, discounted gyms, and app supported benefit access.

But what we think makes us different is 'Team Claranet,’ our dedicated internal part of the business that supports you with matters close to your heart.

Claranet are one of the 10 founding members of Technology Community for Racial Equality (TC4RE). Being a part of a group of leading UK technology organisations, we are dedicated to building a more diverse and inclusive workforce. We are also very proud members of Tech Talent Charter, a government supported, industry-led membership group created to address the UK’s tech talent shortage and diversity gap through collective action.

Our Vision

Our vision is to become the most trusted technology solutions partner; renowned for being the best and brightest, having lasting impact with our customers and delivering exceptional returns to our stakeholders.

Position Summary

As Digital Marketing Executive you will be responsible for increasing the quantity and quality of customer and prospect engagement through all digital channels. You will work closely with the UK Marketing team and the Group Brand team to ensure all digital channels are kept up to date and are aligned to the Claranet UK marketing strategy. This will include administration of the Claranet UK website, social media, and other digital tools employed to drive lead generation.

Role Mission

Claranet’s strategy is to build long-term, trusted relationships with its customers by delivering market-leading, integrated managed services. We are seeking a Digital Marketing Executive for maternity leave cover to support our digital strategy and optimise online campaign performance by analysing data, develop campaign strategies, and report on campaign performance.

Objectives and Key Results

• Drive an increase in traffic and click through rate to the Claranet website
• Working with the Content Marketing Executive to improve traffic flows and impression rates by promoting effective copy writing habits that apply SEO science to content creation
• Drive brand awareness and generate marketing leads for the sales teams
• Optimise the usage of marketing tools to maximise Return on Marketing Investment (ROMI).

Duties and Responsibilities

Essential duties and responsibilities

• Work with the Head of Marketing and PR to develop a complete and lasting digital marketing strategy
• Recommend and implement changes and improvements to the digital marketing strategy to yield maximum results
• Execute digital campaigns built in house and in collaboration with agency partners and ensure that the appropriate measures are put in place to report progress
• Work with the Content Marketing Executive to develop and implement a set of content creation principles that ensure consistency in the development of digitally optimised content
• Develop and maintain digital campaign and web measurement strategies
• Collect and analyse customer, marketing and web behaviour data, reporting outcomes to campaign owners that enable continuous campaign improvement, working with the Business Intelligence team as needed
• Measure the efficiency and the effectiveness of all marketing activities via Salesforce and digital marketing tools (Salesforce, Salesforce Pardot, Google Analytics, Semrush and third parties)
• Provide insights on the performance of the Claranet UK website including traffic flows and click through rates
• Review performance against the goals set out in the digital marketing strategy to ensure it is achieving its objectives
• Act as the main administrator for the Claranet UK website ensuring that content is aligned to the Claranet UK marketing strategy and portfolio and proposition strategy
• Act as the main administrator for all marketing tooling and be responsible for driving best practice
• Keep up to date with the latest marketing technology solutions and recommend improvements, building business cases and sharing best practice.

Position Specifications

Behavioural competencies - organisational and behavioural fit

• Flexible and creative to take considered risks
• Learn and adapt quickly to changing situations
• Self-motivated and able to work under pressure
• Ability to travel to different sites when required
• Manages conflict and challenges in an open and constructive manner.

Critical competencies - technical fit

• You will have the knowledge and experience to carry out standard relevant tasks confidently and consistently without supervision
• Experience working with digital campaigns and digital channels
• Proven ability to work with and optimise a range of marketing tools.
• Working knowledge of Drupal CMS and Salesforce Pardot