Copywriter - Reed : Job Details

Copywriter

• Location: Leeds (Hybrid - 3 days in the office)
• Job Type: Full-time
• Hourly Rate: £18.68 PAYE

Join a leading organisation committed to Equity, Diversity, and Inclusion (EDI). We are dedicated to creating a prosperous, well-connected, safe, inclusive, and creative West Yorkshire. As a Copywriter, you will play a crucial role in drafting, tailoring, and optimizing high-quality web copy that aligns with SEO best practices and accessibility standards to enhance visibility, engagement, and inclusivity.

Day-to-day of the role:

• Collaborate with internal teams across the organisation, including digital, policy, and marketing colleagues.
• Build and maintain relationships with key stakeholders to gather input and feedback for content development.
• Provide advice and guidance on web copy best practices and SEO principles.
• Create high-quality, engaging, and accessible web content tailored to diverse audience needs.
• Ensure all content follows SEO best practices, including keyword integration and metadata optimization.
• Review and audit existing web content, identifying opportunities for improvement.
• Use analytics tools to measure content performance and refine strategies for improved outcomes.
• Manage content on our websites using a content management system.
• Keep abreast of new developments, trends, and technologies in communications and marketing.

Required Skills & Qualifications:

• A degree or equivalent experience in Communications, Journalism, Marketing, or a related field.
• Practical experience in a similar role.
• Strong understanding of SEO principles and accessibility standards.
• Exceptional writing and editing skills.
• Proficiency in using analytics and SEO tools such as Google Analytics, SEMrush, or Ahrefs.
• Experience using content management systems (CMS); experience in Umbraco is desirable but not essential.
• Ability to manage multiple tasks and meet deadlines in a fast-paced environment.

Benefits:

• Access to a dedicated consultant for ongoing support.
• Secure and easy-to-use online timesheet system.
• Self-service portal for managing holiday requests, payslips, and other employment documents.
• Access to free training, discount clubs, healthcare options, and Reed rewards.
• Inclusion in pension schemes, paid holiday schemes, and maternity benefits.
• Opportunities to work with leading UK employers including local authorities, the NHS, and local SMEs.

Join Us:

If you are passionate about creating impactful web content and want to be part of a dynamic team, apply now to join us as a Copywriter! Please submit your CV detailing your relevant experience and why you are interested in this position.