Copywriter - Bloom Careers : Job Details

Creative and Digital Copywriter

£31,000 per annum

London - Hybrid

My client is one of the fastest growing beauty retailers in the UK, with iconic brands that have gained a cult-like following.

Due to continued growth and success, the opportunity to recruit a Creative and Digital Copywriter has arisen. The successful candidate will have a passion for beauty, an understanding of digital Marketing and knowledge of SEO and best practices across digital channels. In return, my client offers fantastic career prospects and a supportive work environment.

What you’ll be doing:

• Bringing the brand to life with words!
• Defining the tone of voice for the brands and looking for ways to differentiate the brands through language that appeals to our audiences.
• You’ll own the naming within the brands and help them structure their product naming conventions in a way that drives maximum impact for the masterbrand, communicates well to customers and in some instances, makes them famous!
• Product listing copy for ecommerce, trade and marketplaces to SEO and channel best practices
• Working with email + brand teams to deliver email content - subject line, preview text and body copy
• Working with social team to deliver brand tone of voice through copy
• Working with marketplaces + brand teams to deliver channel-relevant copy for marketplaces (Amazon, eBay etc)
• Blog writing - researched, SEO, brand tone of voice, 'how to’ and educational content
• Packaging copy - clear and compliant copy for instruction manuals and packaging.
• Paid ad copy and approvals and informing PR messaging to be on brand.

The role requires:

• Fast paced work with a strong attention to detail.
• An ability to work within brand guidelines and to deadlines.
• Excellent written English, with the ability to deliver brand personality and British wit, being plugged into social media culture and emerging social colloquialisms is a plus.

Desired Skills and Experience:

• Experience working for an ecommerce company.
• Basic knowledge of digital marketing.
• Passion for beauty, experience in beauty.
• Understanding of SEO best practices, email marketing and digital advertising best practices.
• Experience in leading unique tones of voice for brands across multiple brand touchpoints.

You must have a minimum of three years experience in a copywriting role or freelancing as a copywriter and a team player mindset.