Content Manager - Michael Page Scotland : Job Details

This role is ideal for someone who has a passion for crafting compelling content and has a knack for storytelling. You will be responsible for creating a wide range of content types to support our marketing efforts and drive demand.

Client Details

A global leader in world-class global payroll and international payments, HR, and mobility services.

Description

The Content Manager will be responsible for the following.

• Develop and execute content strategies that align with ICP, Brand, Marketing and Sales strategies, including SEO goals to increase organic search visibility and traffic.
• Produce high-quality content that engages our target audiences and drives action. Formats including eBooks, case studies, website copy, blogs, thought leadership articles, sales collateral.
• Developing content that supports marketing and advertising campaigns, enhancing the impact and coherence of our promotional efforts.
• Work closely with the SEO team to create content that is optimised for search engines while maintaining engagement and readability.
• Creating tailored communications for customer engagement, including newsletters, product updates, upsell/cross sell campaigns, awareness, GI Guides and other customer-focused materials.
• Collaborate closely with sales and thought leaders to create engaging and high-quality content for their personal social media pages, demonstrating creativity and strategic thinking.
• Ensure consistency of brand voice, style, and quality across all content outputs.
• Analyse content performance metrics to continually refine and improve content strategy and execution.
• Stay current with industry trends and consumer preferences to ensure content is relevant and impactful.

Profile

A successful 'Content Manager' should have:

• Bachelor's degree in English, Journalism, Marketing, or related field.
• Minimum of 2-3 years of experience as a Content Writer or Copywriter, with a focus on SEO and sales and marketing content.
• Strong portfolio of written and digital content
• Exceptional writing, editing, and proofreading skills with a keen eye for detail and a commitment to high-quality output.
• Demonstrated experience with SEO practices, content categorisation and structure, content development, distribution, and measurement.
• Experience in creating content for various multimedia platforms including videos and podcasts.
• Excellent organisational and project management skills, capable of managing multiple projects simultaneously in a fast-paced environment.

Desirable Skills:

• Experience in capturing, editing, and enhancing video content for important events, interviews, and promotional videos using appropriate software (desired)
• Creative thinking abilities to transform complex information into engaging content.

Job Offer

Competitive