Content Executive - Marketing - Hays Specialist Recruitment Limited : Job Details

Your new companyFast-paced, innovative, multi-brand B2C business with a large digital offering, as well as in-person customer experience sites. Industry leaders who value the employees at the heart of their business, whilst putting the customer front and centre.Your new roleCraft compelling copy and content across the Group to engage our key audience and achieve brand objectives. Uphold our brand image and tone of voice, while also serving as an expert advocate for it within the organisation. You will:

• Create website copy, including product pages, landing pages, and blog content, following SEO best practices to boost website traffic.
• Collaborate with key stakeholders to convey the brand's unique voice and maintain consistent standards in external communication.
• Develop client documentation for the booking process, fostering strong client-brand relationships.
• Research industry trends to enhance content knowledge.
• Identify successful content and recommend improvements.
• Maximise sales through engaging promotional content.
• Work with the marketing team on brand awareness campaigns.
• Manage relationships with PR agencies, ensuring accurate press releases.
• Proofread and edit marketing content within brand guidelines.
• Assist in other content creation tasks across the group.

What you'll need to succeed

• Degree educated within a relative discipline such as English, Creative Writing, Journalism or another closely related field
• Demonstrable experience in copywriting, ideally within the leisure & tourism sector
• Passion or interest in the leisure and tourism industry
• The ability to produce succinct and well-structured copy as standard
• Impeccable writing, editing and proofreading skills - an eye for detail is a must
• Results-driven and aware of the role content plays in the wider marketing team
• Familiarity with Google Analytics and keyword research tools
• Knowledge of content management systems
• Excellent interpersonal and communication skills, with a strong verbal and written ability
• Ability to effectively prioritise work and deliver on strict deadlines
• Proficient in the use of IT, including Microsoft Office.

What you'll get in return

• Holiday Days:
• Starts at 25 days and increases with service.
• Extra day off for your birthday.
• Work Flexibility:
• Hybrid and flexible working opportunities.
• Additional Benefits:
• Paid volunteering days.
• Salary sacrifice pension scheme (Scottish Widows matches employee contributions up to 5%).
• Group Life Assurance.
• Critical Illness Insurance.
• Income Protection.
• Professional Development:
• Ongoing training and development, including overseas educational trips (dependent on role).
• Discounts and Assistance:
• Discounts and offers from suppliers and hotel partners.
• Confidential Employee Assistance Programme by Health Assured.
• Wellness and Lifestyle:
• Cycle to work scheme.
• Enhanced family-friendly benefits.
• Paid colleague referral program.
• First-class social events.

What you need to do nowIf you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion on your career.

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