Content Designer - National Trust : Job Details

We are currently recruiting for a Content Designer to join our team on a 3-year FTC starting from July 2024.

This is an exciting opportunity to join a high-profile project to improve the work experience of all Trust colleagues. Our staff intranet, Acorn, contains information, organisational news, systems and processes which thousands of colleagues use to do their day-to-day jobs on a range of devices.

You’ll be working on our intranet improvement project, auditing, refreshing and creating the content on our intranet to reflect the Trust’s varied activities and meet our colleagues’ needs and organisational objectives.

You’ll be passionate about delivering engaging, accessible and audience-focused content. We’re looking for someone with experience of communicating through great content writing and who is audience-focused and a committed team member.

We're bigger than you think, we're more complicated than we appear and we're larger scale than you'd imagine. We've got passionate people in all our teams, and we've got so much more we want to achieve. We're forever, for everyone and we really mean that. We don't want to stop at 5.5 million members and we want everyone to feel welcome and enjoy access to our places, so we need to reach new audiences in ways that are meaningful and relevant to them without losing the hearts and minds of those that are already with us.

You’ll report to the Content Marketing Manager in a new team for the Acorn Improvement project, working closely with the Internal Communications team. As the project grows, you will work alongside other content designers in a fast-paced, performance-focused workplace.

You will be required to work at a National Trust location for 40-60% of your working week. Your contractual location will be our head office in Swindon with an expectation of a minimum of 1 day per week presence in the Swindon office to work with your team in-person. However, there is flexibility on where you are based at other times. This will be discussed in more detail at interview.

You’ll be auditing, optimising and creating content for our internal employee intranet. Your work will have an initial focus on creation of business-critical content on an intranet back-up site. You’ll evaluate a broad range of existing content covering the breadth and impact of the Trust’s work, as well as support stakeholders to create engaging new content.

You’ll have a great understanding of web content best-practice and SEO. You’ll work closely with a wide range of subject-specialist content owners across the organisation at all levels, so you’ll need to be able to manage effective client relationships and be able to communicate effectively.

You’ll need to be comfortable with numbers and making recommendations based on analytics data. You’ll be a creative thinker and problem solver who enjoys working in a busy team. You will receive full training to use the WorkFront system we use to manage team work flow.

You can view the full role profile for this role in the document attached. You don't need to have all the knowledge, skills and experience listed in the role profile; this is just to provide a full picture of what is possible in this role, we’d love to hear from you if you have:

• Experience of digital content management including creating, auditing and managing written content.
• Knowledge of what makes engaging, audience-focused, and accessible digital content.
• An understanding of insight analytics data and its role in delivering good content experiences.
• Experience working flexibly and proactively within a matrix team.
• Experience managing a range of client relationships to deliver content for wide-ranging audiences.
• Experience of using planning and organisation skills to manage your work.

The National Trust has the motto ‘For everyone, for ever’ at its heart. We’re working hard to create an inclusive culture, where everyone feels they belong. It’s important that our people reflect and represent the diversity of the communities and audiences we serve. We welcome and value difference, so when we say we’re for everyone, we want everyone to be welcome in our teams too.

•Substantial pension scheme of up to 10% basic salary

•Free entry to National Trust places for you, a guest and your children (under 18)

•Tax-free childcare scheme

•Rental deposit loan scheme

•Season ticket loan

•EV car lease scheme 

•Perks at work discounts such as gym memberships, shopping discount codes, cinema discounts

•Holiday allowance up to 32 days relating to length of service, plus holiday purchase scheme, subject to meeting minimum criteria.

•Flexible working whenever possible

•Employee assistance programme

•Free parking at most Trust places

Click here to find out more about the benefits we offer to support you.