Chief Marketing and Communications Officer, International - QBE Management Services (UK) Limited : Job Details

Primary Details

Time Type: Full time Worker Type: Employee As Chief Marketing and Communications Officer (“Marcomms”), International, you will be responsible for developing and implementing the regional Marcomms strategy for QBE’s International division and supporting business growth and customer retention across all distribution channels. The role is also responsible for effectively overseeing both internal and external communications, corporate affairs, brand management, PR campaigns, social media, content production and event management to enhance the company's presence and impact across all internal stakeholders as well as the wider market and broader community.The role sits on the Executive Management Board for International and reports into the International CEO and requires strategic vision, hands-on leadership and exceptional communication skills to lead a function of c.30 employees, across UK, Europe and Asia.

Your New Role

• Be a strategic partner to key stakeholders across the business to ensure alignment between marketing and business priorities that maximises the impact of the Marcomms budget and capabilities and drives commercial outcomes.

• Develop a holistic and robust planning approach across the full Marcomms function that enables the creation and execution of a comprehensive marketing and communications strategy

• Drive a performance culture across the function that is data driven and focused on outcomes aligned to our business strategy.

• Integrate market, customer and broker insights to create cohesive, personalised, multi-channel marketing and communications.

• Strengthen and activate QBE’s global brand across International to build trust and preference, whilst ensuring global consistency and alignment.

• Increase engagement, retention and market influence in customer segments where QBE can have a greater relationship with our end customers. 

• Drive broker engagement through targeted broker initiatives to improve attitudes, perception and preference.

• Collaborate with QBE stakeholders to create effective corporate affairs briefing materials for senior executives that maximise their impact when engaging with key stakeholders in the market and society more broadly (e.g. political and regulatory discussions)

• Provide leadership, direction, and coaching to build strong digital marketing and social media capability.

• Develop and implement strong business cases for the introduction of new marketing technologies, agency solutions and resources that drive efficiencies or enhance the delivery of marketing capabilities.

• Lead, nurture and develop a team of c.30 marketing and comms professionals, providing guidance and fostering a culture of collaboration and creativity.

About You

• Proven leadership experience in the B2B financial/professional services sector (insurance/reinsurance experience would be an advantage) across Marketing, Internal Communications, Corporate Affairs and Media/Reputation management.

• Strong team leadership skills with experience of creating a strong business partnership culture and driving new ways of working to achieve impactful results.

• Experience of leading a Marcomms function through transformational change including developing and implementing new operating models and ways of working.

• Experience of working within a matrix organisation, managing key stakeholders across the business and working in collaboration with Group Marketing and Comms function. 

• Exceptional stakeholder management skills and a strong communicator across all levels of the organisation, including experience of presenting at exco/board level.

• Experience in using technology, data and analytics to take a data driven approach to marketing campaigns across multiple channels.

• Strong background in planning, budgeting and executing marketing plans that are aligned to business strategy.

Why QBE? At My Best   

At QBE, we want our people to feel rewarded and inspired to perform at their best, that’s why we have created “At My Best”. It’s our connection, our way of showing we have your back. We understand that one size doesn’t fit all and that priorities can change depending on your life stage. That is why our blend of wellbeing initiatives and benefits offer flexibility to suit what matters most to you. It’s in the culture of our business, our QBE DNA, to support our people. Everything we do is underpinned by our QBE DNA.   

We’re an international insurer that’s building momentum towards realising our vision of becoming the most consistent and innovative risk partner. We can never really predict what’s around the corner, but at QBE we’re asking the right questions to enable a more resilient future – helping those around us build strength and embrace change to their advantage.   

QBE aims to build a workplace that is fair and inclusive because we want to attract and retain the best people to do the job, we have adopted flexible working across the company and welcome this conversation (https://careers/flex-qbe/).  

With more than more than 13,000 people working across 27 countries, we’re big enough to make a real impact, but small enough to provide a friendly workplace, where people are down-to-earth, passionate, and kind.   

To find out more about why you should work for QBE, visit our careers website.  

At My Best - QBE Benefits   

You are more than your work – and QBE is more than a workplace, which is why we provide you with the benefits, support and flexibility to help you concentrate on living your best life personally and professionally.  As well as the benefits below we also offer an extensive choice of other options to suit you!   

30 days holiday a year with the option to buy up to 2 additional days.  

Flexible working - balancing work and life is important so our flexible working opportunities are open to all, this can include part-time, job share and compressed hours.  

Pension – you are automatically enrolled into the QBE pension plan, which entitles you to receive employer contributions of 10% of your basic salary.  Private medical insurance – we fund fully comprehensive private medical cover for yo