Chief Brand Officer - Catalyst : Job Details

Chief Brand Officer

Our client, a successful tech scale-up, cash generative SME, with a £5m turnover and employing 70 staff, is looking to double in size in the next five years under the guidance of its experienced, highly charismatic and driven CEO, supported by a first-class senior leadership team. We are looking to recruit a Chief Brand Officer to take full ownership of the company’s brand identity, and outward communications.

This is not a marketing or social media role. Instead, the CBO will serve as the strategic leader responsible for defining, refining, and safeguarding the brand across every touchpoint, while supporting scalable, brand-aligned growth through an influencer-led strategy and non-social media campaigns.

As Chief Brand Officer, you will:

• Own and evolve the company’s brand architecture, positioning & retaining tone of voice, and visual identity
• Develop and maintain comprehensive brand guidelines to ensure alignment across all internal and external touchpoints
• Serve as the brand guardian, protecting and evolving brand equity across all teams and outputs
• Audit all existing and historic external-facing materials (e.g. website, product messaging, investor decks, recruiting assets, sales collateral) for tone, clarity, and consistency
• Define editorial and visual standards for all public communications
• Work cross-functionally to bring all materials into alignment with the refined brand identity and voice
• Oversee the creative development of all new brand assets in collaboration with internal teams and external partners
• Manage and communicate the brand relaunch roadmap internally and externally
• Develop and implement a brand strategy that supports scalable growth through influencer marketing, focusing on brand alignment, content integrity, and messaging consistency
• Define guidelines, narratives, and creative standards for influencer partnerships (without managing execution or social media directly)
• Partner with marketing and growth teams to ensure influencer-led initiatives reflect and reinforce core brand values and positioning
• Create systems, tools, and documentation to ensure consistent brand application across all teams
• Lead training and enablement efforts to help internal stakeholders communicate and represent the brand confidently
• Establish ongoing brand review processes to maintain high standards

• Work alongside the existing Marketing team to lead the strategic refresh and relaunch of the brand, including narrative, brand design evolution and Enterprise

As Chief Brand Officer, you will need:

• Executive level experience in brand strategy, identity development, and communications
• A successful track record of leading or relaunching brand architecture in a growing or transformational business
• Deep expertise in content, editorial review, and storytelling across multiple channels
• Strong understanding of how brands scale through influence, advocacy, and community, without relying on traditional advertising
• Excellent cross-functional collaboration and stakeholder management skills
• Strategic mindset with sharp attention to creative and operational detail
• Experience working in the health and fitness sector (advantageous)

Salary & Benefits:

• £130k pa
• 25 days holiday + bank holidays
• Employee discounts
• Free on-site gym
• Enhanced sick pay scheme
• Enhanced maternity & paternity pay