Job Location : London, UK
Campaign Manager
Location: London Farringdon twice a week with some travel to our Nottingham office monthly
Are you a Campaign Manager full of ideas and passion? Are you looking to make your mark in a start-up environment? This role could be for you.
We are looking for an energetic Campaign Manager to join the Brand and Marketing in-house team. As Campaign Manager, your primary KPIs will be brand metrics and web traffic. You'll own end-to-end campaigning from identifying business objectives, developing marketing strategy including audience targeting and messaging and fulfilling your communications plan with our internal creative team. Your experience of advertising law will ensure you'll push creative and claims boundaries within regulatory compliance. You'll be taking a customer-centric approach working alongside cross-functional teams to gather insights and optimise customer journeys. Your expertise will allow you to deliver successful campaign activity across a variety of channels such as display, TV, OOH, radio or events. You will take ownership in weekly reporting and optimisation of campaigns, working with external vendors where relevant.
Here's a taste of what you'll be doing
Identify business objectives and turn them into campaign KPIs
Develop communications strategy by identifying the relevant channel mix and messaging for each audience
Craft regulatory-compliant messaging, taking charge of risk assessment by leveraging REGs and legal teams where required
Map and implement end-to-end campaign customer journeys
Write and fulfil campaign creative briefs with internal studio
Work with insights team to strengthen campaigning approach with customer trends
Review and learn from competitor activity weekly
Project manage timely delivery of campaigns
Work with internal and external media owners to plan and optimise campaign reach and conversion
Own weekly performance reporting to stakeholders, logging and following-up on key actions in between each meeting
Budget control of all campaign outputs
Champion brand metrics and brand consistency across outputs
Are we a match?
We're looking a Campaign Manager with the following experience and skills;
Demonstrated brand-building campaign experience
Agility in handling changing priorities and fast deadlines
Experience planning communications and marketing strategy
Demonstrated ability to deploy through-the-line campaigns
Experience with media planning and fulfilment
Track record in handling senior and cross-functional stakeholders
Ability to handle and reconcile campaign budgets
Autonomy in meeting deadlines through contingency planning
Proven experience leading creative excellence
Ability to leverage data to maximise campaign performance and strategy
Experience to monitor campaign performance and recommend improvements
Willingness to challenge and think outside the box
Excellent attention to detail
Ability to work with full autonomy
Experience with start-up brand and/or sub-brand beneficial
Do you?
Have the ability to see problems as opportunities and have a creative and proactive approach to problem solving
Take initiative and enjoy exploring and expanding your role
Want to be part of a growth culture - every week will be different
Have strong organisational skills and hawk-eye attention to detail
Are you?
Curious and enjoy learning
Happy to make your own decisions, fear of failing doesn't hold you back, it drives you forward, learning all the time and taking responsibility
A team player - enjoy being part of a team, knowing the part you play in your teams' success, committed to giving your best and share learnings
Open to new technologies & new ways of working
Comfortable with ambiguity
What else do I need to know?
Competitive salary and benefits
26 days holiday plus bank holidays - this includes a guarantee of for your birthday if you want it
A generous pension scheme
The chance to choose from our Flexible Benefits range
Salary : -
Apply Now!