Business Development Manager - Reed : Job Details

Business Development Manager

• Location: Holborn, London (Hybrid)
• Job Type: Full-Time
• Start Date: July 2025

Join this fast-growing, founder-led spirits brand specialising in innovative honey-infused products. As a certified B-Corp, we combine sustainability, storytelling, and exceptional taste to drive growth across multiple channels. We are looking for a Business Development Manager to lead our commercial activities and help take the company to the next level.

Day-to-day of the role:

• Commercial Leadership: Own top-line and bottom-line performance; build and track key commercial KPIs; identify revenue levers across all channels.
• Strategy Development: Lead monthly strategy reviews with co-founders; define sales channel strategies and execute new market/channel entry.
• Key Account Management: Maintain and grow relationships with major trade customers; handle commercial negotiations; close high-impact deals.
• New Business Development: Lead prospecting and closing of new stockists, distributors, and export partners.
• Team Leadership: Manage a small high-performing team across sales, events, and marketing; coach and support team members to hit targets.
• Marketing Oversight: Guide seasonal campaign planning, customer activations, and brand storytelling; align sales and marketing initiatives.
• Operational Oversight: Coordinate with operations manager to ensure delivery against commercial plans.
• Events & Gifting: Drive the commercial use of events, sampling, and gifting as tools for growth.

Required Skills & Qualifications:

• Proven experience in a sales, business development, or commercial role, ideally in spirits or a related FMCG category.
• Strong commercial acumen with a clear understanding of P&L, margin drivers, and route-to-market strategy.
• Excellent communication and leadership skills, able to operate cross-functionally and motivate team members.
• Confident managing large accounts and pitching to C-level buyers.
• Comfortable with start-up/scale-up environments: high accountability, fast execution.
• Entrepreneurial mindset — able to balance structured planning with day-to-day hustle.

Benefits:

• Competitive salary based on experience.
• Direct impact on a fast-growing challenger brand.
• High autonomy and fast decision-making culture.
• Office in central London with hybrid flexibility.
• Be part of a mission-driven B-Corp brand shaping a new segment in spirits.

To apply for this Business Development Manager position, please submit your CV to