Business Advisor - Reed : Job Details

Business Adviser

• Annual Salary: £35,500 + Company Car
• Location: Field-based across Lancaster, Morecambe, and the Lake District
• Job Type: 18-Month Fixed Term Contract

We are seeking an experienced and commercially minded Business Adviser to join our field sales team in the Lancaster, Morecambe, and Lake District area. This is a hands-on, autonomous role suited to someone with a proven background in sales, account management, or retail operations, looking to make an impact in a fast-paced and regulated sector.

Day-to-day of the role:

• Support a high-performing team across the Lancaster, Morecambe, and Lake District area in a dynamic role involving regular travel, relationship-building, and problem-solving in a fast-paced retail environment.
• Responsible for delivering store visits that drive performance, provide coverage during team absences, and ensure consistent achievement of KPIs.
• Activities include meeting call rate targets, selling products, educating retail staff, investigating stock anomalies, ensuring planogram compliance, and executing merchandising strategies.
• Operate across Independent, Symbol, Key Multiple Grocers, Wholesale, Gas, and Convenience channels using adaptive sales techniques to promote category growth and product visibility.
• Take an inquisitive approach to resolving store-level challenges and collaborate with Account Managers to implement and monitor effective solutions.

Required Skills & Qualifications:

• Target-driven with a passion for customer service.
• Strong attention to detail and excellent organisational skills.
• Ability to build lasting business relationships and communicate effectively.
• Self-motivated with a proactive approach and a positive attitude.
• Proficiency in Microsoft Word, Excel, and PowerPoint.
• A full UK driving licence (manual or automatic) held for at least 2 years with no more than 3 penalty points.

Benefits:

• Competitive salary of £35,500 plus car allowance.
• Discretionary bonus scheme and access to a flexible benefits package.
• 26 days holiday (including 3 company days) with the option to buy or sell days.
• Non-contributory pension, private medical insurance, life assurance, and income protection.
• Flexible working arrangements to support work-life balance.
• A comprehensive 6-week field-based training programme to set you up for success.