Brand Marketing Manager - SC4 Recruitment Limited : Job Details

Brand Marketing Manager - FMCG, Sports, Lifestyle - up to £65,000 DOE

Full-time · On-site - Hertfordshire / North London (with some travel)

• Rare opportunity to own and reimagine a legacy sports brand — turning product launches into cultural moments and growing a brand for the next generation.
• Create retail-specific launch plans that turn product drops into cultural moments.

In partnership with a fast-growing sporting goods business that’s transforming its category. This is your chance to help shape a consumer-first, future-facing brand — blending performance with lifestyle, product with culture — and to work directly with a dynamic Commercial Director with a track record of driving brand growth at a global sportswear giant. If you live for great stories, sharp execution, and launches that move markets, this one’s for you.

The Role

This Brand Marketing Manager will lead campaign strategy and execution across social, partnerships, retail and digital channels. You’ll own the brand calendar, partner with cross-functional teams (Product, Sales, Design, NPD) and create retail-specific launch plans that turn product drops into cultural moments.

You’ll also run athlete and creator programs, brief content production, and ensure a consistent, world-class brand presence across all consumer touchpoints. This is an on-site role, giving you full access to the people, products and culture that make this brand special. This role offers clear career growth as the brand scales, making it perfect for ambitious marketers who want to leave their mark.

What You’ll Do

• Lead seasonal and evergreen campaigns from concept through to post-launch review
• Build tailored launch plans for key retail partners and marketplaces
• Deliver content and brand assets that inspire both consumers and retail partners
• Activate athlete and influencer partnerships, unlocking unique storytelling angles
• Orchestrate multi-drop product stories (launch, colour expansions, premium variants)
• Track performance and use insights to optimise future campaigns
• Keep the wider business engaged with the brand journey and key wins

What You’ll Bring

• 4+ years of brand marketing experience in sport, lifestyle, fashion or FMCG
• End-to-end campaign delivery and strong brand storytelling skills
• Experience launching manufactured sporting goods across wholesale, retail, marketplaces and DTC
• Confident working with athletes/creators and activating partnerships across channels
• Comfortable briefing, creative and collaborating with design/content teams
• Strategic yet hands-on, commercially minded, and data-aware
• Familiarity with modern marketing tools and generative AI a plus
• Strong communication skills — able to “grab the room” and bring stakeholders with you

Why This Role

This is a rare opportunity to join a business on the rise and play a central role in its transformation. You’ll work closely with a passionate Commercial Director (ex-global fmcg & sports brands) who knows how to grow market share and build memorable campaigns — and you’ll have the freedom to create something truly exciting for the category.

Interested? If this sounds like your kind of challenge, hit Apply or DM me, Samantha Chambers, for a confidential chat — and feel free to share with someone in your network who’d be perfect for this. We're shortlisting now - don't delay!!