Brand Manager - Own Brand - Pure Resourcing Solutions : Job Details

Brand Manager – Product Marketing, Own BrandBasildon – Hybrid – 2 days onsite £35,000 - £40,000We are a working with a leading business in Basildon, renowned for their innovative approach and commitment to quality, their own brand products have carved a niche in the market, making significant impacts across various sectors. As they continue to grow and expand their reach, they are looking for a Product Marketing Manager to join their expanding marketing team to propel own brand products to new heights.The Product Marketing Manager will be instrumental in defining and executing the marketing strategies for own brand products. This role requires a blend of analytical prowess and creative flair to enhance brand performance and recognition in the competitive market.To be successful in this role you will also be responsible for:

• Review of all brands and defining brand architecture in the business own brand product portfolio
• Develop and implement comprehensive research-based product marketing strategies for own product portfolio, aligned to the category management roadmap.
• Develop and execute marketing plans for new products, ensuring alignment with business objectives, managing the product launches and coordinate cross functional teams to ensure a cohesive GTM strategy.
• Work with merchandising team to craft clear and compelling messaging for the own brand website landing pages and ensuring own brand products are positioned correctly.

Required skills:

• Extensive experience in Product and Brand Marketing
• Experienced managing own brand product portfolios
• Creatively minded, analytical and results oriented.
• Proficiency in GA4 and Google analytics

If you are a confident enough to join a business to reshape and implement the product strategy within a Brand Management role, apply now!