Assistant Store Manager
Location: York City Centre
Hours: Full-time
About the Role
We are looking for a passionate and motivated Assistant Store Manager to join our York team. Specialising in lingerie and swimwear, we pride ourselves on delivering expert fittings, excellent customer service, and a curated range of products that help our customers feel confident and comfortable.
As Assistant Store Manager, you will support the Store Manager in the day-to-day running of the store, leading by example to deliver outstanding service, drive sales, and ensure smooth operations across stock, merchandising, and team support.
Key Responsibilities
- Support the Store Manager in overseeing daily store operations.
- Deliver exceptional customer service through personalised lingerie and swimwear fittings.
- Build strong relationships with customers, understanding their needs and helping them feel at ease.
- Drive sales performance and contribute to achieving store targets.
- Supervise, motivate, and develop the store team.
- Oversee stock control, deliveries, and inventory accuracy.
- Maintain visual merchandising standards to reflect brand values.
- Take an active role in the store’s social media, supporting day-to-day activity and confidently leading campaigns or content when required.
- Take part in wear tests to build product knowledge and support confident selling.
- Ensure compliance with company policies, procedures, and health & safety.
- Step up in the absence of the Store Manager to ensure seamless operations.
About You
- Previous retail management or supervisory experience (Assistant Manager or Team Leader level preferred).
- Experience in a customer-focused retail environment, ideally fashion, lingerie, or specialist fittings.
- Strong people skills with the ability to lead, motivate, and inspire a team.
- Naturally friendly and approachable, able to bond with customers and read their needs.
- Confident in driving sales and meeting performance targets.
- Organised and detail-oriented, with strong stock control skills.
- Flexible and adaptable to meet the needs of the store, including weekends and holidays.
What We Offer
- Competitive salary.
- Staff discount.
- Ongoing training in fittings and product knowledge.
- Wear tests to experience products first-hand.
- A supportive team environment where your contribution matters.