Assistant Marketing Analyst - Morgan McKinley - eFinancialCareers : Job Details

Job title: Assistant Marketing Analyst Hours: Monday - Friday 9.00am - 5.30pm Salary: £27,000 - £29,000 Location: Chester, CH1 Hybrid Working: Yes, wfh Monday & Friday Start date: ASAP Contract: 12 months (Maternity cover) Parking: No, but public parking and a % reimbursed My client, a well-established company with a portfolio of successful brands, is seeking a Assistant Marketing Analyst to join their reputable Marketing Retentions Team on a contract basisPurpose of the Role: To help increase repeat bookings . This role will focus on improving the customer journey, driving engagement and sharing insights that support better business decisions. Key Responsibilities:

• Use customer data to identify opportunities for improving retention
• Create and run campaigns for different customer groups (e.g. new, active, lapsing, lapsed, non-bookers)
• Track campaign performance and suggest improvements
• Recommend target customer segments for direct mail, email and outbound call campaigns
• Work closely with the Client Engagement Manager to gather and share customer feedback
• Review and improve customer journeys to increase leads and conversion
• Build and manage automated email campaigns to generate leads, support sales, and build customer relationships
• Collaborate with the Digital Acquisition team to share insights that support new customer growth
• Work effectively across the marketing team and with other departments
• Ensure all communications align with brand guidelines and provide a consistent customer experience

• Experience using customer data platforms (SCV)
• Knowledge of customer retention and lifecycle touchpoints
• Interest in customer behaviour and insights
• Background in email and digital marketing with a understanding of performance metrics
• Strong analytical skills
• Experience working with external partners and cross-functional teams
• Excellent communication and teamwork skills
• High attention to detail, with strong time management and organisational skills
• Proactive, customer-focused, and forward-thinking