Area Sales Manager - Adore Recruitment : Job Details

Area Sales Manager

London/Home Counties

Salary: £30,000–£45,000 (Dependent on Experience)

Additional Benefits: Uncapped Bonus, Car Allowance, Laptop, Mobile Phone, Length of Service Rewards

The Role

An exciting opportunity has arisen for an experienced Area Sales Manager to join a market-leading organisation specialising in the hospitality and leisure sectors. The successful candidate will be responsible for managing key client relationships, driving new business, and ensuring outstanding account management within their allocated territory.

This is a field-based role that offers autonomy and flexibility, with monthly visits to the company’s headquarters near Bristol.

Key Responsibilities

• Develop and nurture long-term relationships with key clients to ensure retention, loyalty, and satisfaction.
• Identify and convert new business opportunities within the hospitality and leisure industries, including pubs, hotels, bars, golf clubs, and other venues.
• Maximise sales through effective territory planning, account strategies, and collaboration with internal teams and supplier partners.
• Act as the primary point of contact for clients, delivering tailored solutions and exceptional customer service.
• Stay informed about trends and changes in the hospitality and leisure sectors to maintain a competitive edge.

Candidate Requirements

The ideal candidate will bring the following skills and experience:

• A proven track record in field-based sales or area management, ideally within the food, drink, or leisure sectors.
• Strong interpersonal and communication skills with the ability to build trust and influence stakeholders.
• A proactive, results-oriented approach with the ability to identify and seize opportunities.
• Excellent organisational and multitasking skills to manage multiple accounts and territories effectively.
• A good understanding of the UK’s catering, licensing, and leisure industries.
• IT proficiency, including MS Office (Word, Excel), and the ability to adapt to bespoke systems.
• A full UK driving licence.

Desirable: Experience in hospitality operations (front or back of house), such as restaurants, bars, or hotels.

The Package

The successful candidate will receive a competitive package, including:

• Salary: £30,000–£45,000 per annum (dependent on experience)
• Benefits: Uncapped bonus scheme, car allowance, laptop, and iPhone
• Holidays: 21 days plus public holidays, with options to purchase additional leave
• Training & Development: Comprehensive training and a tailored personal development plan to support career progression
• Work Environment: A collaborative, supportive, and friendly team culture
• Perks: Regular team socials and access to free snacks and drinks at HQ, courtesy of partnerships with leading suppliers

About the Hiring Company

The employer is part of a leading group purchasing organisation, supporting over 10,000 businesses across the UK. They specialise in helping organisations within the hospitality and leisure industries save time and money by leveraging collective purchasing power.

With a strong reputation for excellence and a dynamic team culture, this is a fantastic opportunity for someone looking to make an impact and grow their career.

The Ideal Candidate

This role is ideal for someone who thrives on autonomy, enjoys building relationships, and is driven to deliver exceptional results. The successful candidate will be a self-starter with a passion for business development and customer satisfaction, capable of managing their workload and priorities effectively.

How to Apply

If you’re ready to take the next step in your career and feel you meet the requirements, apply today. This is an exciting opportunity to join a forward-thinking organisation and make a real difference in a fast-paced, rewarding role.