142629 - Marketing Strategy Manager - Career Moves Group : Job Details

Marketing Strategy ManagerLocation: London, UKStart date: AsapLength: 5 monthsRate: £368.64 - £409.56 daily (Inside IR35)Hours: 40 Hours per weekRole OverviewAs a Marketing Strategist your role is key to the success of the ‘Audience Insights & Communication’ team. Your main responsibility is to own and deliver effective and innovative global communication strategies that attract the right talent for the right job at the right time. Your work contributes to improve our employer reputation and drive employee engagement. The scope of the role includes EU, MENA, APAC. This role requires a blend of strategic thinking, creativity, and data-driven decision-making to ensure our company remains an employer of choice.Typical day in the role

• Catch up on emails and stakeholder messages
•  Review a Marketing Plan to send to stakeholders for approval
•  Speak with stakeholders regarding their evolving needs and challenges they are facing
•  Create a brief to the creative team for a key initiative - Dive deep into data to understand the customer journey
• Advise management of timelines and progress of key activities

Qualifications & ExperienceBasic Qualifications:

• Experience in marketing
•  Experience building, executing and scaling cross-functional marketing programs - Experience in audience segmentation and targeting
• Experience presenting metrics and progress to goal to senior leadership
• Experience using data and metrics to measure impact and determine improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience in A/B testing
• Demonstrated success in developing and executing marketing strategies in a fast-paced, global organization.
• Analytical mindset with the ability to derive insights from data and metrics.
• Strategic thinker with the ability to translate ideas into actionable plans.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.
•  Creative and innovative mindset with a passion for storytelling and branding. Collaborative and able to work effectively in a cross-functional environment. - Strong leadership skills with the ability to influence and drive change.

Preferred Qualifications:

• Demonstrated success in developing and executing employer branding or talent attraction strategies in a fast-paced, global organization
• Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights