00980717 - Marketing Manager - Career Moves Group : Job Details

Marketing ManagerLocation: London, UKLength: 6 MonthsRate: £48.08 p/hHours: 40 hours per weekOverview of the RoleAs a Product Marketing Lead, you will drive marketing strategies and execution for key products and initiatives. Leveraging user insights and market analysis, you’ll define user journeys, shape go-to-market plans, and collaborate cross-functionally to enhance product adoption, user engagement, and business growth.Key Responsibilities

• Marketing Strategy & ExecutionDevelop and execute integrated marketing strategies in partnership with product, sales, and marketing leadership.
• User Research & InsightsLead research initiatives to gather actionable user insights and inform marketing and product decisions.
• Go-to-Market PlanningCreate and implement go-to-market plans, including product positioning, messaging, and launch strategy.
• Lifecycle & Engagement MarketingDefine user journeys and engagement strategies to drive activation, retention, and satisfaction.
• Campaign & Program ManagementManage medium-to-large scale marketing campaigns and evaluate performance metrics for optimization.
• Cross-functional CollaborationServe as a strategic partner to internal teams and external agencies to ensure alignment and execution.
• Stakeholder ManagementInfluence and communicate with senior stakeholders; manage competing priorities effectively.
• Team Leadership & MentorshipMentor junior team members, promote an inclusive work environment, and model Google’s core values.
• Brand Integrity & CommunicationEnsure all marketing efforts align with Google’s brand standards and voice.

Skills & Expertise

• Brand management & campaign execution
• Go-to-market strategy & product positioning
• Market segmentation & targeting
• Data analysis & user insight development
• Storytelling & presentation skills
• Stakeholder engagement & client management
• Inclusive leadership & team collaboration
• Strong knowledge of consumer behavior and industry trends
• Strategic planning & cross-functional coordination

Preferred Qualifications

• Proven experience in product marketing or related field
• Deep understanding of digital marketing and brand strategy
• Excellent communication, organizational, and analytical skills
• Ability to work independently and manage multiple initiatives