Website & Marketing Specialist (Communications and Marketing) - GovernmentJobs.com : Job Details

The Town of Holly Springs is searching for a Website & Marketing Specialist to serve in the Communications and Marketing department. This position is responsible for managing the Holly Springs website, the Town's most used communications tool that receives more than 4 million views per year, and for providing marketing and graphic design support for Town communication. Reports to the Lead Communications and Marketing Specialist. Works independently with general guidance from the Communications and Marketing Director to ensure coordination of objectives and priorities of the Town Manager and Town Council. The work schedule is business hours with evenings, weekends, and on-call rotation. The starting annual salary is approximately $68,959.47 with a generous benefits package. Please fully complete application and upload a resume, cover letter, and link to portfolio of work (or link to websites managed) for consideration.

Essential functions include managing, developing, and maintaining the Town's external website and internal intranet; ensuring website navigation is intuitive and user-friendly; designing and maintaining web pages using a template-based website platform; ensuring the website meets WCAG 2.1, Level AA digital accessibility standards, adhering to US Department of Justice requirements for local government entities; collaborating with various departments to ensure accurate and relevant information is posted on the website; monitoring website analytics to improve user experience and content engagement; creating visually appealing graphics for the website, social media, and print materials; designing promotional materials such as banners, posters, and infographics; working closely with various Town departments to understand their communication needs and objectives; providing guidance and support to departments in creating and maintaining web content; facilitating regular meetings with department contacts to gather updates and feedback; training select staff members on how to edit and update the website while conforming to ADA digital accessibility regulations; attending advanced technical training in identified areas of interest; responding to requests and inquiries from Town staff and the general public; financial duties associated with this work include budget management, obtaining quotes for various projects, invoice payment, negotiating pricing, etc.; assisting with writing, editing, and proofreading; assisting with coverage of special events; partnering with Communications and Marketing team members to share rotating on-call media duties after hours; and other duties as assigned.

The position requires knowledge of marketing and public relations theory and practice, local government operations and administration, principles and practices of modern management, public administration, municipal finance and budgeting, public policy development, and community relations; knowledge of community dynamics including intergovernmental relations, civic organizations, and special interest groups; knowledge of management and supervisory principles and practices, including program planning, contract requirements, budgeting, direction, coordination, and evaluation; knowledge of the Town and Department's operating requirements, policies, procedures, and practices; and local, State, and Federal regulations related to department programs and operations; knowledge of principles and practices of budgeting, fiscal management, project management principles and techniques; ability to effectively utilize the principles of strategic and long and short-range planning; skill in analyzing complex administrative information and issues, defining problems and evaluating alternatives and recommending methods, procedures and techniques for resolution of issues; ability to research and analyze detailed information and make appropriate recommendations; ability to develop department goals and objectives; ability to plan, develop, implement, and evaluate projects and programs; and ability to develop, interpret and implement regulations, policies, procedures, written instructions, general correspondence, and other department specific documents.

The physical and work environment characteristics described in this description are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions or as otherwise required by law. Employees needing reasonable accommodation should discuss the request with the employee's supervisor. This work requires the occasional exertion of up to 25 pounds of force; work regularly requires sitting, frequently requires standing, speaking or hearing, using hands to finger, handle or feel and repetitive motions and occasionally requires walking, stooping, kneeling, crouching or crawling and reaching with hands and arms. Work has standard vision requirements. Vocal communication is required for expressing or exchanging ideas by means of the spoken word. Hearing is required to perceive information at normal spoken word levels. Work requires preparing and analyzing written or computer data and observing general surroundings and activities. Work has no exposure to adverse environmental conditions. Work is generally in a moderately noisy office setting.

Minimum required qualifications include a Bachelor's Degree in Communications, Marketing, or related field with emphasis in digital content marketing or graphic design; at least 3 years of experience in website content management, writing, graphic design or content creation; proficiency with Adobe Creative Suite and Microsoft Office Suite, experience with Canva; knowledge of website content management systems (CivicPlus, WordPress, etc) and web design principles; general knowledge of ADA compliance for web content; general knowledge of SEO best practices and web analytics tools; a self-starter who can work independently and enjoys creative problem-solving; strong interpersonal skills with the ability to communicate effectively with all levels of employees; exceptional organizational skills, attention to detail, and follow-through.