Web Owner & SEO Strategist (Hybrid) - MAPFRE Insurance : Job Details

Web Owner & SEO Strategist (Hybrid)

Date: Jul 15, 2025

Location:

Webster, MA, US

Company: MAPFRE

Summary:

As a member of the Marketing Team, the Website Owner will oversee and manage the company's websites and online presence from a strategic perspective, for both MAPFRE Insurance as well as our wholly owned subsidiary, Century Automotive Service Corporation.

Responsibilities:

• Help achieve digital growth business objectives while providing analysis of SEO opportunities, optimizing content, leading technical revisions to the websites and executing best practice SEO tactics and strategies.

• manage and execute site updates, oversee the publishing process and lead governance and compliance efforts.

• track and analyze data to plan, develop and implement our SEO roadmap with relevant stakeholders and identify deficiencies and offer solutions for improvement.

Skills/Abilities:

• 4-6 years of experience in planning and implementing a successful SEO strategy

• 4-6 years of experience web analytics, content management and website development, including website architecture and wireframing

• Familiarity with A/B and other testing methods

• Google Analytics Certified is a plus

• Expertise and familiarity with WordPress, HTML, CSS, PHP, JSON-LD and JavaScript is a plus

• In-depth knowledge of research principles and methods and experience in analyzing data

• Comprehensive understanding of link building strategies, metadata structure, site speed optimization and information architecture

• Sense of ownership and pride in your performance and its impact on company's success

• Excellent content creation and writing skills

• Critical thinker and problem-solving skills

• Great interpersonal and communication skills

• Team player with exceptional time-management skills

• Insurance industry experience is a plus

• Experience with websites serving multiple users, including agents, customers, and new business.

Qualifications:

• Bachelor's Degree or professional level of knowledge in a specialized field, or equivalent, related experience

• 4 - 6 years - or Associates Degree equivalent plus 6 - 8 years

At MAPFRE, our commitment to care is not just our purpose; it's the driving force behind everything we do. We care about the things that resonate with the needs of our employees, our customers and the community.

• For Employees: We cultivate an inspiring and dynamic workplace where collaboration and innovation fuel the success of our high-performing teams.

• For Customers: In addition to being Massachusetts' #1 home and auto insurer, we provide unmatched peace of mind to our customers across the U.S.

• For the Community: Our culture of care extends to impactful community engagement and environmental initiatives locally and globally.

This is who we are at MAPFRE, and we invite you to be part of a movement that cares deeply and acts boldly. Together, we make a difference.

Thank you for considering MAPFRE Insurance as part of your career journey.

We're proud to be rated A (Excellent) by A.M. Best Company. We offer property and casualty insurance, working with over 3,000 independent agents and brokers in 11 states.

If you require an accommodation for a disability so that you may participate in the selection process, you are encouraged to contact the MAPFRE Insurance Talent Acquisition team at [email protected] .

We are proud to be an equal opportunity employer.

Nearest Major Market: Worcester

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