VP/Sr. Director of Marketing – Coherent DSP ASIC Marketing · Full-time · Senior - Retym Israel : Job Details

We are seeking a strategic and hands-on Vice President of Marketing to lead our marketing and product positioning efforts as we bring cutting-edge Coherent DSP ASIC solutions to market. This individual will define the go-to-market strategy, elevate our brand in the optical semiconductor space, and drive demand across global markets including telecom, hyperscale data centers, and OEM partners.

Strategic Leadership

· Define and execute a global marketing strategy aligned with corporate goals and product roadmap.

· Lead cross-functional initiatives to position the company as a leader in Coherent DSP and optical semiconductors.

· Collaborate with Management, Sales, Operation and Engineering to ensure alignment on messaging, roadmap, and market needs.

Product and Technical Marketing

· Own product marketing for Coherent DSP ASICs, including competitive analysis, value proposition, and differentiation, MRD and PRD

· Develop technical collateral (white papers, datasheets, product briefs, presentations) targeting optical engineers, system architects, and CTO-level buyers.

· Engage with industry analysts and speak at key events to elevate company profile.

Demand Generation & GTM

· Design and implement go-to-market strategies including product launches, campaign planning, digital outreach, and sales enablement.

· Oversee global lead generation strategies, PR, SEO/SEM, event strategy, and partner marketing.

· Work closely with sales leadership to support account-based marketing, customer acquisition, and pipeline acceleration.

Team & Budget Management

· Build and lead a high-performance marketing team.

· Manage marketing budget and allocate resources to maximize ROI.

Qualifications

Required

· 10+ years of progressive marketing leadership experience, preferably in optical communications, semiconductors, or networking industries.

· 5+ years of experience specifically in coherent optics, DSP, transceivers, or photonic integrated circuits (PICs).

· Proven track record of bringing technical semiconductor or telecom solutions to market in a startup or high-growth company.

· Deep understanding of coherent optical systems, DSP algorithms, modulation formats, and market dynamics in the telecom and datacom sectors.

· Experience working with hyperscalers, network OEMs, or system integrators.

· Excellent communication skills and ability to translate complex technical concepts into compelling narratives.

Preferred

· MS/PhD in Electrical Engineering, Applied Physics, or related field.

· Experience at both startups and large enterprises.

· Prior role leading through a funding round, M&A, or IPO stage.

Compensation

· Competitive base salary

· Equity participation

· Full benefits package

Why Join Us

You'll be joining a fast-growing, Series D startup led by industry veterans and backed by top-tier investors. We're building transformative coherent DSP technology that powers the next generation of AI connectivity.