VP of Marketing-Beauty-San Bernardino County, CA - 24 Seven Talent : Job Details

Our client is a leading mass beauty cosmetic brand seeking a strong VP of Marketing based in LA or OC. On site full time in Ontario, CA The Vice President of Marketing will be a key member of the executive leadership team, responsible for building brand equity, driving consumer engagement, build and lead a high- performing team to deliver innovative marketing strategies that support business growth. This individual will lead the strategic development of brand identity, consumer engagement, marketing innovation, and digital-first initiatives in the highly competitive beauty space for the brand. The ideal candidate is a results-oriented leader with deep beauty industry knowledge, a passion for storytelling, and a track record of building and scaling modern, customer-centric brands. This role requires a hands-on, creative, and analytical marketer who can drive both brand equity and commercial performance across DTC, retail, and omnichannel platforms. Responsibilities & Duties Brand Strategy & Development • Define and evolve the company's brand vision, positioning, and voice to resonate with core consumer segments. • Oversee the brands' positioning, creative development, product launches, and 360° campaign execution across all channels - including digital, social, retail, influencer, and traditional- with a focus on Consumer Insights & Innovation • Maintain consistency of brand identity across digital, print, retail, influencer, and PR channels. Marketing Leadership • Create and execute comprehensive and unique marketing strategies that support brand(s) and revenue growth. • Lead all national and local marketing efforts including product launches, promotions, events, and brand partnerships. • Align marketing goals with sales and product development to accelerate revenue and category expansion. Digital & Social Media Oversight • Direct digital marketing campaigns include SEO, paid media, influencer marketing, email, and CRM. • Guide content development strategies for web, social media, and owned channels to increase engagement and traffic. • Optimize performance through analytics, A/B testing, and data-driven insights. Retail & Channel Marketing • Develop integrated go-to-market plans for retail partners (Ulta, Target, CVS, Walmart, dollar stores etc.). • Support sell-in and sell-through strategies with strong merchandising and promotional support. • Collaborate with sales teams to ensure alignment between marketing and retail execution. • Monitor consumer trends, competitive activity, and category shifts to guide marketing strategies. • Leverage data, research, and feedback to create innovative, consumer-led campaigns and brand initiatives. • Identify whitespace opportunities and contribute to product pipeline planning. Budgeting & Resource Management • Own the annual marketing budget, ensuring efficient spending and maximizing ROI across channels. • Manage external partners including agencies, consultants, and freelancers. Brand Protection & Reputation • Act as brand guardian(s), ensuring consistency with brand standards and tone across all platforms. • Monitor and address to brand sentiment, PR risks, and reputation concerns. Team Leadership & Development • Build, lead, and mentor a high-performing team across brand, digital, content, and creative functions. • Foster a collaborative, inclusive, and high-energy marketing culture focused on innovation and results. Essential Functions 1. Brand Strategy & Development • Define and execute a long-term brand vision and strategy aligned with company goals. • Lead brand positioning, messaging architecture, and product storytelling. • Ensure brand consistency across all platforms and touchpoints. 2. Marketing Campaigns & Execution • Develop and oversee integrated marketing campaigns that drive awareness, consideration, and loyalty. • Partner with creative, digital, and product teams to deliver compelling omni-channel experiences. 3. Consumer & Market Insights • Analyze market trends, category dynamics, and consumer behavior to inform strategy. • Lead research initiatives including focus groups, surveys, and competitive benchmarking. 4. Digital & Social Media Leadership • Oversee digital performance marketing, influencer strategies, and content development. • Monitor engagement metrics and continuously optimize strategies to increase reach and conversion. 5. Innovation & Retail Commerce • Partner with product and sales teams to launch new products and drive sell-through in retail and e-commerce. • Lead go-to-market planning and promotional strategies for key retail partners. 6. Budget Management • Develop and manage the annual marketing budget, ensuring smart spend allocation and performance tracking. • Negotiate and oversee agency and vendor contracts. 7. Brand Protection & Governance • Safeguard brand integrity and proactively manage reputation across all consumer and trade-facing platforms. • Establish clear brand guidelines and internal training for brand stewardship. 8. Leadership & Team Development • Lead, mentor, and develop a high-performing marketing team. • Foster a culture of creativity, accountability, and cross-functional collaboration. Knowledge, Skill and Experience • Bachelor's degree in Marketing, Business, or a related field; MBA preferred. Minimum Experience required: • 10+ years of progressive marketing experience, with at least 5 years in a senior leadership role. Skills Required: • Proven track record of building strong beauty/lifestyle brands and executing marketing strategies that drive growth. • Expertise in DTC and retail marketing, with experience working with major retailers like Target, Ulta, and Walmart. • Experience working with mass, drug, specialty, and e-commerce retailers. • Deep understanding of the beauty consumer across demographics, behaviors, and motivations. • Demonstrated experience leading digital, influencer, and content marketing programs. • Proven success building and executing brand and marketing strategies in retail, beauty, or consumer-facing industries. • Deep knowledge of consumer behavior, market trends, and digital marketing platforms. • Strong analytical, creative, and strategic thinking abilities. • Experience managing multimillion-dollar marketing budgets and agency/vendor relationships. • Strong strategic thinking and creative vision. • Excellent leadership, communication, and interpersonal skills. • Analytical mindset with experience using data and KPIs to inform decisions. • Proficient in marketing technology platforms (CRM, e-commerce, social analytics, etc.) • Proven success in leading marketing for multiple brands or product lines. • Proven ability to develop strategic programs that drive results and build retailer relationships • Experience launching new products from concept to market. • Strong network of beauty industry contacts and influencer/agency relationships.