VP, Marketing - Global Industrial : Job Details

Global Industrial

For over 70 years, Global Industrial has been an industry leader providing private label and brand name industrial equipment and supplies to businesses throughout North America.

We carry over one million industrial, material handling, and business products sold through our website, corporate sales team, and full-color catalogs. We continuously expand our product offerings to meet the diverse and evolving needs of our customers. Our clientele includes small to large corporations, institutions, government agencies, and consumers across North America.

• Understanding of both B2C and B2B go-to-market approaches.
• Implementing comprehensive marketing strategies to enhance brand visibility and market share.
• Executing marketing campaigns across various platforms in alignment with company goals.
• Leading marketing objectives, strategies, programs, and policies within creative services, digital marketing, sales support, brand marketing, and product marketing.
• Overseeing marketing budgets and ensuring effective allocation of resources.
• Establishing and evaluating relationships with key agencies, partners, and external programs.
• Assessing operational processes and team organization to identify improvements and efficiencies.
• Implementing operational metrics and KPIs to measure and improve marketing effectiveness.
• Managing customer segmentation data collection, analysis, and interpretation for targeted marketing.
• Collaborating with the Sales department to align strategies.
• Developing an integrated marketing calendar for cross-departmental collaboration.
• Creating a marketing budget in coordination with the CFO based on organizational goals.
• Performing additional duties or projects as assigned.

• Required Education: Bachelor's Degree in Marketing, Communications, or related field.
• Preferred Education: Master's Degree.
• Work Experience: 9+ years.

• Excellent communication and interpersonal skills.
• Deep understanding of traditional and digital marketing channels for both B2B and B2C.
• Ability to build lasting relationships with customers and internal teams.
• Creative and innovative thinking.
• Proven experience in strategic planning, forecasting, and executing successful marketing strategies.
• Understanding of high-quality design for print and electronic media.
• Experience with marketing automation tools, including CRM and Marketing Cloud.

The pay range for this position is $230,000 to $290,000 annually, determined by experience, certifications, and location. Compensation may vary in different areas due to labor costs.

Global Industrial is an equal opportunity employer, prohibiting discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability, genetics, veteran status, sexual orientation, gender identity, or other protected characteristics. This policy applies to all employment terms and conditions.