VP Marketing and Demand Generation - Index Engines : Job Details

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Index Engines is a leader in cyber resiliency, enabling organizations to trust, recover, and rely on their data, no matter the threat. Our flagship solution, CyberSense, delivers 99.99% accuracy in detecting corruption, helping minimize the impact of a ransomware attack. We partner with industry leaders like Dell Technologies, IBM, Infinidat/Lenovo, and Hitachi Vantara to provide integrated, AI-powered cyber recovery across both primary and backup storage environments.

The Opportunity

We're looking for an experienced and driven VP of Marketing and Demand Generation professional to lead the marketing team and provide strategic marketing programs that generate pipeline, expand our reach, and convert high-value accounts. This role is critical to marketing and branding our products with a key focus on demand generation to accelerate our growth and focus heavily on integrated campaigns, content mapping, event strategy, and optimizing the digital buyer journey for lead generation and conversion.

You will be responsible for managing the marketing team which currently consists of (2) product marketing leaders, (1) marketing director, (1) digital marketing manager, and (1) partner marketing enablement leader.

Key Responsibilities

Strategic Leadership:

• Develop and execute a comprehensive marketing strategy aligned with company goals and revenue targets.
• Lead and mentor a high-performing marketing team across demand generation, product marketing, content, digital, and communications.
• Collaborate with executive leadership to shape company positioning, go-to-market strategy, and customer experience.

Demand Generation & Growth:

• Own the marketing funnel and pipeline contribution, partnering closely with Sales and Inside Sales.
• Drive multi-channel campaigns (digital, ABM, events, email, SEO/SEM, social) to generate qualified leads and accelerate deal velocity.
• Optimize marketing automation, CRM, and analytics tools to measure and improve performance.

Product & Content Marketing:

• Lead product marketing efforts including messaging, positioning, competitive analysis, and sales enablement.
• Oversee content strategy to support thought leadership, lead nurturing, and customer education.

Brand & Communications:

• Elevate the company's brand presence through PR, analyst relations, and strategic partnerships.
• Ensure consistent brand messaging across all channels and customer touchpoints.

Customer Marketing:

• Develop programs to increase customer retention, advocacy, and expansion.
• Leverage customer insights and feedback to inform product and marketing strategies

Qualifications

• 10+ years of progressive marketing leadership experience in B2B software.
• Knowledge of enterprise storage and/or data protection market. Knowledge of AI technology.
• Proven track record of building and scaling marketing teams and programs that drive revenue.
• Deep understanding of the B2B buyer journey, sales cycles, and marketing technologies.
• Strong analytical mindset with experience in data-driven decision-making.
• Excellent communication, leadership, and cross-functional collaboration skills.
• Bachelor's degree in Marketing, Business, or related field (MBA preferred).

Why Index Engines?

This is your opportunity to lead marketing at a fast-growing AI-powered cybersecurity and resiliency innovator. You'll shape high-impact campaigns, launch game-changing integrations, and drive measurable growth in a critical market. Join us to make a real difference in how businesses defend and recover their data.

Power the Standard in Cyber Resiliency

Explore our solutions, case studies, and on-demand resources at indexengines.com, and apply now to be part of a team that's redefining what's possible in cyber recovery.

Seniority level

• Seniority levelDirector

Employment type

• Employment typeFull-time

Job function

• Job functionMarketing
• IndustriesMarketing Services and Software Development

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

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