VP Creative Brand Director D2C - BluZinc : Job Details

Job Description Creative Director / VP, Vice President Advertising - D2C direct response and customer acquisition, performance marketing job opening remote based USA. BluZinc is exclusively hiring a VP Creative / Creative Director to lead the Performance Marketing Creative Team for a $100MM+ digital eLearning and coaching company, with a strong focus in the golf niche. This is a dream opportunity for a golf-obsessed creative leader who lives and breathes video sales letters (VSLs), Meta & Google Ads, email creatives, and direct response sales funnels that convert cold traffic into customers at scale. Key Responsibilities

• In addition to our corporate brand, affairs and global creative advertising, marketing and PR in D2C, B2C and other models, you must have a strong background in D2C customer acquisition and retention from onilne sales funnels and digital marketplaces
• Lead creative direction for high-converting direct response campaigns across video, paid media, email, and landing pages.
• Collaborate closely with the Performance Marketing, Copywriting, and Media Buying teams to drive customer acquisition funnel success .
• Develop and optimize creative assets for VSLs, Meta/Google ads, email automations, YouTube ads, and long-form landing pages .
• Test and iterate fast - guide creative split tests and performance reviews to increase CTR, CVR, AOV, and LTV.
• Stay ahead of creative trends, customer psychology, and competitor campaigns in the online golf and training space.

Ideal Profile - A True BluZinc A-Player

• 5-10+ years' experience in direct response creative leadership (preferably in digital coaching, online courses, or eComm).
• A deep understanding of customer acquisition funnels , CRO, and behavioural triggers that move buyers to act.
• Proven track record of high-performing VSLs, ads, emails, and landing pages that drove multimillion-dollar revenue.
• Familiarity with creative performance analytics , funnel metrics, and A/B testing.
• Experience managing in-house creatives and freelance designers/editors.
• Corporate branding, PR and affairs for a growth stage from $100MM-$1B
• Passion for golf - you know the lingo, the mindset, and what resonates with this audience.

What's on Offer

• Remote-first USA-based role, reporting to the CMO & support form the COO and CEO
• Massive impact across a high-growth $150MM+ brand in digital coaching, online training courses and consumer sporting goods or supplements firm
• Competitive salary + performance bonus + benefits.
• Fast-paced, agile, entrepreneurial team environment.

This confidential search is managed by Jonathan Pearson, CEO, BluZinc.