Vice President of Strategic Communications & Marketing - Confidential : Job Details

Vice President of Strategic Communications & Marketing

About the Company

Highly-regarded private liberal arts university

IndustryHigher Education

TypeEducational

Founded1846

Employees1001-5000

Categories

• Bucknell University
• Education

About the Role

The Company is seeking a Vice President for Strategic Communications and Marketing to play a pivotal role in shaping the institution's narrative and strategic direction. This senior leadership position demands a visionary and collaborative leader with a proven track record in institutional or corporate marketing and communications, particularly within a complex organization. The successful candidate will be responsible for providing comprehensive leadership in all institutional communications and marketing efforts, with a focus on creating and amplifying a compelling, inclusive, and diverse narrative. Key responsibilities include serving as the primary strategic communications advisor to the President, leading a high-performing team, and ensuring the success of critical endeavors such as fundraising campaigns and student-centric retention strategies. The role also involves crisis management, stakeholder engagement, and fostering a culture of creativity, collaboration, and responsiveness. Applicants for the Vice President role at the company should have a minimum of 10 years' of progressive leadership experience in strategic communications and marketing, with a preference for those holding a master's degree in a relevant field. The ideal candidate will have a deep understanding of the higher education ecosystem, a strong commitment to diversity, equity, and inclusion, and a proven ability to use data and metrics to drive decision-making. Personal qualities such as intellectual curiosity, emotional intelligence, and a resilient, entrepreneurial spirit are essential. The role requires a leader who can effectively engage with individuals from diverse backgrounds and ensure a sense of belonging for all members of the community. Experience in brand storytelling, digital fluency, and a sophisticated approach to crisis and reputation management are also key qualifications for this position.

Hiring Manager TitlePresident

Travel PercentLess than 10%

Functions

• Marketing