Vice President, Director, Applied Analytics - Publicis Groupe : Job Details

The Advanced Analytics team draws on the dynamic advertising technology space, digital and offline analytics, and evolving methodologies to address complex research and measurement challenges across Starcom client brands. The VP, Director serves as the main point of contact for digital media measurement and analytics for our client. This person will be responsible for an analytics team that uses data and analytics techniques to answer client business questions and performing deliverables through a breadth of datasets and appropriate analytic techniques, storytelling, and data visualization. Responsibilities Consult with clients to define and answer their most important business questions, advising on how to best leverage data on media & marketing investments to drive business results Promote a culture of ongoing data-driven decision making to integrate analytics in media/marketing investment planning Provide thought leadership and be a subject matter expert in the designing and recomme...Director, Analytics, Vice President, President, Business, Media, Management