Tourism & Partnerships Director - Belmont Park Village : Job Details

Something Extraordinary Every Day

As our Tourism & Partnerships Director, you will be responsible for the Belmont Park Village opening strategy of destination marketing and B2B partnerships. You will define the destination marketing strategy for various source markets, build relations with important partners in the community and identify and engage B2B business partnerships with the aims to introduce and raise the awareness of the business proposition in the relevant sources markets, acquire new guests, attract qualify footfall and drive the single spend value and sales revenue targets.

What you will be doing

Destination / Tourism Marketing

• Define the 360-destination marketing strategy and opening and Y1 road map for Belmont Park Village, including US Domestic, EU, Latam, MENA, Asia, Southeast Asia, and Greater China developing a plan and manage an annual calendar for each.
• Identity market trends and be responsible for the business projections; attend FAM trips, and trade shows in source markets if/when required.
• Develop new partnerships with the expat communities, international schools, International cultural Associations, Embassies, and consulates.
• Be the ambassador of the business and develop relationships with important partners including: Local, regional, and national governmental entities, embassies, and associations. Hotels, agencies, local attractions, and businesses. Transportation / Travel providers airports, public transport, and stations, etc. Influential organizations and tourism attractions tour companies, sports teams, popular attractions.
• Define where international guests stay in our catchment area and define a plan to capitalize them through deep relationships with local hotels and long-stay locations.
• Manage and expand relationships with Tour Operators and Travel Agencies to support Leisure & MICE tourism.
• The distribution of all Tourism Marketing materials and seed campaign videos with partners
• Tailored packages for sale through third parties and via the online booking portal
• Lead the content strategy to boost the storytelling of the Village in the source markets.
• Define and manage International Markets & Partnerships budget.
• Attend tourism Marketing events, trade shows, seminars as required.
• Support the Village Digital Team to maximize online and social media opportunities for tourism.
• Share best practices with the Central International Markets and Partnerships teams.

B2B Partnerships

• Define the B2B partnerships strategy for the opening and Y1 of Belmont Park Village,
• Collaborate with Central team on the execution of Central-led partnerships at the local level.
• Integrate the annual B2B partnership plan into the overall Village calendar across all departments as needed.
• Develop local partnerships with corporate bodies including credit card companies, banks, high net worth businesses and closed user groups to increase the usage of all transport solutions and purchase of packages and gift cards.
• Build partnership segments financial, airline, travel, local corporations, etc.
• Identity, engage and sign new and relevant partnerships in key segments, aligned with the Village s guest acquisition strategy and commercial objectives.
• Build a MICE strategy to promote the Village as a recognizable venue for Incentives and as a viable add on for Meetings, exhibitions, and meetings.

Engagement & Implementation

• Align with Belmont Park Marketing team to prepare relevant and compelling propositions for key partnerships.
• Ensure promotion and campaigns are executed and manage properly across all partner marketing channels.
• Support all relevant programs and initiatives (private client services, events, promotional offers) are integrated and appropriately promoted on appropriate Belmont Park / Bicester Collection platforms.
• Take ownership of the Tourism CRM program and management of CRM platform as it relates.

Reporting

• Compile reports on partners activities, new promotions, market and city trends, etc. on a regular basis to help inform and dictate all marketing and source market strategies.

What makes you special

Every colleague is an entrepreneur at heart and this drives our organizational culture, which values invention, innovation and risk taking. To be successful with us, you ll have:

• Degree education or equivalent qualifications is preferable.
• Broad and International experience in travel industry, on-line travel agencies & travel platforms, in-bound & out-bound, Premium Hospitality, Luxury Brand Segment, Leisure & MICE and/or Partnerships segments, especially Financial Services and Airlines.
• Proven successful track record of achieving business results with short, medium and long term plans.
• Computer literate and high proficiency in Microsoft Office.
• Digital led expertise with main focus on guest acquisition and guest engagement.
• Thorough knowledge of the Chinese market is a plus.
• In-depth knowledge of the local market, including regional and national tourism board or resorts.
• Well-rounded leaders who is results driven, with analytical thinking and strong business development mindset.
• Demonstrate critical thinking and a creative mindset.
• Extensive experience in leading, motivating and managing a team. Able to work individually and as part of cross functional team.
• Excellent interpersonal and communication skills, with the ability to influence and negotiate at senior level internally and externally.
• Strong relationship building and management skills.
• Use to work in a fast-paced environment and matrix organization.
• Willing to travel abroad.
• Fluent in English and local Village language, any other language would be beneficial.

There s no one quite like us

The Bicester Collection are the worlds leading luxury shopping destinations, and we are committed to creating magical and memorable experiences for our guests. Taking the name of the founding Village, The Bicester Collection distinguishes the 11 Villages in Europe and China as one collection of destinations for our guests, our brand partners, our travel and tourism partners, our corporate and financial media, and our internal teams.

Our Vision is to be the best shopping destination in the world. Our Mission is to make the lives of others better - our brands, our guests, our people and our communities. Our Brand Promise is to offer something extraordinary every day. Our Five Values are the glue that bind us together and allows us to lead ahead:

• Authenticity - Always do the right thing
• Innovation - Think outside of the box
• Passion - Do what you love and love what you do!
• Critical Thinking - Challenge the obvious
• Vision - Be mission driven always

Why we re exceptional

The key to our success is the quality and commitment of our people. To work in one of the teams at any of the Villages is to play an active role in redefining both the art and the science of retail. This creates a dynamic approach that underpins our ability to anticipate future trends in a fast changing world. In return for your Authenticity, Critical Thinking, Innovation, Passion and Vision, you ll receive a generous salary and we ll also reward you by:

Looking after you: You re entitled to 35 days of time off plus holidays and five sick days. We provide an amazing benefits' package including medical, dental, vision, flexible spending accounts, life insurance, generous short- and long-term disability. We also offer a generous 401(k) match, Employee Assistance Program, and additional ancillary benefits.

Treating you: We offer a very generous employee referral bonus

Championing you: You ll be working within a creative and collaborative environment like no other, with the opportunity to develop your professional and personal skills while advancing your career

Come and Live Your Story with Us

The key to our success is the quality and commitment of our people. The Bicester Collection is made up of 1,200 colleagues of 50 nationalities. We are diverse in background, age, experience and leadership style. We believe that an inclusive workforce makes magic happen, and with this in mind we welcome everyone - regardless of age, gender identity, race, sexual orientation, physical or mental ability or ethnicity - to be a part of our family. We are offering a fantastic opportunity for a professional and commercially focused individual to join us. We have huge ambition for what we can achieve together and we want to have fun!

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Belmont Park Village is an Equal Opportunity Employer and does not discriminate based on the basis of actual or perceived age, race, creed, color, national origin, sexual orientation, gender identity or expression, military status, sex, disability, predisposing genetic characteristics, familial status, marital status, or status as a victim of domestic violence, arrest record or conviction record, or sincerely held practice of religion or any other characteristic protected by federal, state, local, or other law ( Protected Characteristics ).