SVP Merchandising Operations - Startops : Job Details

SVP MerchandisingLead growth and evolution of Faherty's women's and accessories merchandising strategyLocation: New YorkCompensation: $300,000 - 325,000 USD / yearJob Tags: OperationsAbout The RoleSVP Merchandising

We are seeking an experienced, visionary, and hands-on SVP Merchandising to lead our overall merchandising strategy and specifically the growth and evolution of our women's and accessories businesses. This role will be instrumental in defining and executing innovative merchandising strategies, aligning leadership, design and product development with brand vision, and driving profitability and customer engagement across all channels. The ideal candidate is business-savvy, entrepreneurial, and passionate about product and brings a mix of art and science to merchandising—pairing a deep understanding of the customer with data-driven insights, trend foresight, and brand intuition to elevate our expanding retail business.

At Faherty, we're a purpose-driven, family-run brand that believes in doing things differently in the fashion industry. We're committed to creating timeless, quality products while fostering a collaborative culture where innovation thrives and every voice matters. This role is perfect for a merchandising leader who shares our passion for building something meaningful and lasting.

What you'll do:

Strategic Leadership

• Develop and lead the merchandising vision, ensuring alignment with Faherty's overall brand strategy, growth goals, and commitment to quality and timeless design
• Build and manage seasonal merchandise strategies and product assortments that reflect consumer insights, business performance, market opportunities, and sustainability considerations
• Partner closely with Design, Planning, Production, Wholesale, and Marketing to ensure cohesive seasonal storytelling and compelling product execution
• Foster cross-functional collaboration that embodies our 'All Together' approach to driving business success

Product & Assortment Planning

• Lead the line architecture, category mix, and pricing strategy to ensure a well-balanced and profitable assortment that maintains Faherty's commitment to quality
• Drive SKU productivity, sell-through, and margin improvement through effective assortment and lifecycle planning across our omnichannel business
• Analyze market trends, competitive landscape, and customer data to identify white space opportunities and category expansion strategies
• Balance data-driven decision making with intuitive brand sensibility to create assortments that resonate with our customers

Customer & Market Insight

• Stay connected to the evolving needs of our customer and translate insights into product and category opportunities
• Monitor competitive landscape, emerging trends, and industry innovations to inform strategy
• Bring innovative approaches to understanding and serving our diverse customer base

Team Leadership

• Lead, mentor, and grow a high-performing merchandising team that embodies our 'Day One Passion' and is collaborative and results-oriented
• Foster a culture of innovation, curiosity, continuous improvement, and commitment to doing right by our people and community
• Build diverse, inclusive teams that reflect our values and bring varied perspectives to merchandising decisions
• Collaborate cross-functionally with planning, sourcing, DTC, retail, and wholesale to deliver on business objectives

Financial Ownership

• Manage top-down and bottom-up seasonal financial targets, including category-level plans, initial markups, margin goals, and inventory productivity
• Partner with Planning on in-season performance analysis and reforecasting to maximize sales and minimize risk
• Drive sustainable growth strategies that support both short-term performance and long-term brand building

What you'll have:

• 15+ years of merchandising experience with at least 5 years in a senior leadership role focused on women's apparel
• Proven track record of driving revenue and margin growth in a lifestyle or premium brand
• Strong understanding of the contemporary market, trend forecasting, and consumer behavior
• Expertise in global merchandising and trend translation
• Deep product sensibility and passion for storytelling through assortments
• Demonstrated ability to lead, inspire, and develop high-performing teams
• Excellent analytical, financial acumen, and communication skills
• Highly collaborative with a hands-on, entrepreneurial spirit and ability to thrive in a fast-paced, evolving environment
• Commitment to diversity, equity, and inclusion in team building and market approach
• Ability to balance data-driven decision making with intuitive brand sensibility

Additional nice to haves:

• Experience with sustainable or purpose-driven brands
• Omnichannel merchandising experience across DTC and wholesale channels
• Track record of building and scaling women's apparel categories

Join us in building something special—where your merchandising expertise will help shape the future of a brand that's committed to making a positive impact while creating products people love. We're looking for someone who shares our belief that business can be a force for good and that the best results come from passionate, collaborative teams working toward a shared vision.

We aim to pay competitively for our size and industry. The base salary range for this position is $300,000 - $325,000 USD, but we will consider location, skill level and experience to determine the final offer.

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A bit about us:

Founded in 2013 by Mike and Alex Faherty and Kerry Docherty, Faherty is a family-run lifestyle and apparel brand fueled by purpose and optimism. Our goal: to build a new American legacy by creating high-quality, sustainably minded, feel-good favorites that will bring you joy to wear.

We feel a deep responsibility to do things differently: to promise comfort without compromising quality. To hold ourselves to a higher standard with a lower environmental impact. To leave the world a better place than we found it.

We recognize the impact the fashion industry has on the world, and we're dedicated to learning how to be better stewards of the planet. We believe the power of conversation and connection can make real change, and we're committed to supporting people and organizations doing work that we believe in.

Our passionate leadership team comes from different backgrounds but share a singular goal: to deliver on our promise of comfort and craftsmanship. To work side-by-side in a collaborative, energetic, and creative environment every day, like the family we are.

We welcome everyone—and we mean everyone. We believe a diversity of viewpoints, experiences, and backgrounds only serve to make our team stronger, which is why we strongly encourage those from historically and systemically marginalized communities to apply: BIPOC, women, and people in the LGBTQIA+ community, to name a few. We strive to lead consciously, bravely, and inclusively—and to reflect those values in our work. Employees should embody the five core values of the Faherty team:

Always Innovate, constantly seeking creative ways to improve and drive forward.

Bring Day One passion, energy, and grit to every challenge, iterating relentlessly to exceed expectations.

Move forward as one with a shared purpose, All Together, fostering inclusivity and collaboration across teams.

Harness the Power of Positivity, even when things get tough we're leading with optimism and resilience in every interaction with our team, customers, and communities.

Deliver with a Timeless focus, ensuring quality and long-term impact in all efforts.

Remain compassionate. Stay focused. Seek joy. Let's make the world a better place!

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