SVP, Communications – Ad Sales - Disney : Job Details

SVP, Communications – Ad SalesApply Now Apply Later Job ID 10127789 Location New York, New York, United States Business Disney Entertainment Television Date posted8月. 07, 2025Job Summary:

Location: New York, NY

Job Summary:

The Senior Vice President, Communications – Ad Sales plays a critical and essential leadership role in shaping, articulating and advancing the external and internal communications strategy for Disney Ad Sales. This executive will work cross-functionally with senior leaders across sales, product, data, research and additional communications teams to position Disney Ad Sales as the marketplace leader in the streaming, addressable and data-enabled advertising landscape.

Reporting to the EVP, Communications – Disney Entertainment Television & Direct-to-Consumer, the SVP will oversee a wide range of efforts, including executive thought leadership, industry press engagement, trade and business media relations, internal communications, award submissions and issues/crisis management. As a key driver of corporate narratives and reputational management, the SVP will work closely with the president of Global Advertising for The Walt Disney Company and their senior team to craft, refine and amplify key messaging for clients, press, internal stakeholders and consumers. Additionally, this individual will lead the communications strategy around signature campaigns, initiatives and events for Ad Sales.

The ideal candidate will bring a strong background in advertising technology, media strategy and B2B storytelling, and demonstrate a deep understanding of the evolving ad-supported video ecosystem. This person will collaborate with colleagues across the broader Disney portfolio to ensure a unified and forward-thinking communications approach.

The SVP will bring strategic clarity, editorial sophistication and a proactive mindset to the work, while also developing and mentoring a high-performing team. This leader will be deeply invested in shaping a future-forward narrative around Disney's growing advertising solutions, particularly in streaming, performance marketing, programmatic and first-party data innovation.

Responsibilities:

• Lead the development and execution of strategic communications plans for Disney Ad Sales, with a focus on innovation in streaming, addressable and automated advertising solutions.
• Serve as a trusted communications advisor to senior Ad Sales executives and cross-functional partners.
• Spearhead thought leadership and executive visibility opportunities including conference participation, speaking engagements, op-eds and social media strategy.
• Craft messaging strategies that effectively communicate complex advertising products, solutions and data capabilities to external stakeholders.
• Lead the development and execution of strategic communications plans for Disney Ad Sales, with a focus on innovation in streaming, addressable and automated advertising solutions.
• Serve as a trusted communications advisor to senior Ad Sales executives and cross-functional partners.
• Spearhead thought leadership and executive visibility opportunities including conference participation, speaking engagements, op-eds and social media strategy.
• Craft messaging strategies that effectively communicate complex advertising products, solutions and data capabilities to external stakeholders.
• Maintain strong relationships with key industry press, reporters and analysts; respond to inquiries and proactively pitch media opportunities.
• Collaborate closely with corporate communications, publicity, marketing, legal and business units to manage reputation, mitigate issues and coordinate messaging.
• Guide the team in developing high-impact communications materials, including press releases, Q&As, talking points, internal memos and award submissions.
• Oversee the internal communication strategy for Ad Sales, ensuring alignment and consistency with broader Disney priorities.
• Stay informed on industry trends and competitive moves to inform proactive positioning and storytelling.
• Build and maintain a culture of collaboration, curiosity and creative thinking across the team and the broader organization.

Basic Qualifications:

• Minimum 15 years of relevant communications experience, including at least five years in the media/streaming/ad tech sectors.
• Demonstrated success in corporate communications, public relations and executive visibility within a complex, matrixed organization.
• Strong leadership experience, with a record of mentoring and managing high-performing communications teams.
• Deep understanding of the advertising industry, including data-driven and addressable marketing solutions, programmatic platforms and performance-based advertising.
• Proven ability to communicate complex business strategies and innovations clearly to media, clients and internal stakeholders.
• Exceptional writing and editorial skills with experience drafting speeches, remarks, talking points and press materials.
• Demonstrated crisis communications experience and ability to manage reputational issues with discretion and confidence.
• Proactive and decisive, with the ability to manage multiple priorities and deadlines in a fast-paced environment.

Preferred Qualifications:

• Experience working in advertising sales, media or a related B2B environment.
• Pre-existing relationships with trade, tech and business reporters covering media, advertising and streaming.
• Experience supporting C-suite executives in a highly visible communications capacity.
• Ability to navigate complex organizational structures and work collaboratively across disciplines.
• Familiarity with evolving industry dynamics around data privacy, measurement and streaming monetization.
• Bachelor's degree in communications, Journalism, Public Relations, Marketing or a related field.

The hiring range for this position in New York, NY is $309,800 to $415,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

About Disney Entertainment Television:

Disney Entertainment Television is a collection of renowned content brands at The Walt Disney Company creating original entertainment and news programming for the company's streaming platforms Disney+, Hulu and Star, and its broadcast and cable networks. Its extensive portfolio is comprised of ABC Entertainment, ABC News, ABC Owned Television Stations, Disney Branded Television, Freeform, FX, Hulu Originals, National Geographic Content and Onyx Collective, in addition to Disney Television Studios, which include 20th Television, 20th Television Animation, ABC Signature and Walt Disney Television Alternative. Responsible for over 4,500 hours of programming a year across more than 300 programs of all genres, Disney Entertainment Television's creative brands are at the forefront of groundbreaking storytelling, captivating audiences and generating critical acclaim. In 2023, Disney Entertainment Television's programming excellence earned 163 Emmy nominations across daytime, primetime, news & documentary, and children's & family categories.

About The Walt Disney Company:

The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise that includes three core business segments: Disney Entertainment, ESPN, and Disney Experiences. From humble beginnings as a cartoon studio in the 1920s to its preeminent name in the entertainment industry today, Disney proudly continues its legacy of creating world-class stories and experiences for every member of the family. Disney's stories, characters and experiences reach consumers and guests from every corner of the globe. With operations in more than 40 countries, our employees and cast members work together to create entertainment experiences that are both universally and locally cherished.

This position is with American Broadcasting Companies, Inc. , which is part of a business we call Disney Entertainment Television .

American Broadcasting Companies, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, religion, color, sex, sexual orientation, gender, gender identity, gender expression, national origin, ancestry, age, marital status, military or veteran status, medical condition, genetic information or disability, or any other basis prohibited by federal, state or local law. Disney champions a business environment where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a constantly evolving world.

Disability Accommodation for Employment Applications

The Walt Disney Company and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers including individuals with disabilities and veterans with disabilities. If you have a disability and believe you need a reasonable accommodation in order to search for a job opening or apply for a position, visit the Disney candidate disability accommodations FAQs . We will only respond to those requests that are related to the accessibility of the online application system due to a disability.

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