SVP, Auntie Anne's - GoTo Foods : Job Details

SVP, Auntie Anne's

GoTo Foods

Job Location : Atlanta,GA, USA

Posted on : 2025-08-05T01:23:29Z

Job Description :

Join to apply for the SVP, Chief Brand Officer- Auntie Anne's role at GoTo Foods

Job Summary

GoTo Foods has an opening to lead one of its seven iconic brands! Auntie Anne's is searching for its next SVP, Chief Brand Officer (CBO)! The CBO position is the senior-most executive leading the brand's operations teams, marketing teams, and owns franchisee management.

The CBO is responsible for leading all facets of the Brand providing the leadership, management, and strategic vision necessary to ensure that the Brand has sustained profitable growth in its core business. The CBO will directly oversee the brand's marketing and operations teams to develop, refine, and implement Marketing and Operations strategies and tactics in alignment with the Brand's vision/mission and in partnership with the Brand team, Category, Centers of Excellence teams, and Franchisees. The CBO will partner with other matrixed functional groups within the organization to drive the Brand's results. The CBO will build the Brand's culture, values, and performance with a high-performing, growth-oriented Marketing and Operations Team. The CBO interacts directly and through their team with franchisees of the brand to drive franchise sales, profits, and growth.

Essential Functions
  • Set the long-term Brand strategy to achieve sustained, long-term, profitable growth driving Brand and Franchisee financial results including growth of EBITDA and cash flow.
  • Design and implement short- and long-term business strategies and plans in conjunction with Brand's marketing and operations leaders and other key GoTo Foods stakeholders. Achieve desired sales, unit growth, and profitability targets.
  • Build the brand's customer base, increase customer retention, frequency, and lifetime value through marketing and operations strategies.
  • Partner with departments like Technology, Consumer Insights, Customer Engagement, and Marketing & Operations to develop consumer-centric approaches.
  • Partner with Development to build a pipeline of franchisees for continued growth.
  • Be an accessible and visible leader, serving as a public face of the brand to franchisees, employees, and the community.
  • Build effective relationships with franchisees to enable success and execute brand initiatives.
  • Foster communication with franchisees to drive initiatives, satisfaction, brand health, and growth.
  • Determine work methods and direct the work of associates.
  • Drive performance goals, provide feedback, coaching, and development to enhance team performance.
  • Identify skill gaps and development opportunities to advance capabilities.
  • Create a positive work environment recognizing initiative and innovation.
  • Ensure legal and ethical business conduct, compliance with policies, laws, and regulations.
  • Oversee people, processes, and programs to ensure talent needs are met, providing leadership.
  • Attract, retain, and develop effective professionals and support staff.
  • Cultivate leadership and talent to support future growth.
    • Education
    • Bachelor's Degree in Business Administration, Finance, or Marketing (Req)
    • Master's Degree in Business Administration (Pref)
    Work Experience
    • Over 15 years leading aspects of a business unit, preferably in retail, food service, or QSR with franchise experience (Req)
    • Experience in menu strategy and understanding consumer trends (Pref)
    • Experience in Supply Chain (Pref)
    • Experience with restaurant equipment and technology solutions (Pref)
    Skills
    • Leadership, coaching, and team development skills.
    • Ability to collaborate in a matrix organization, inspire, and align resources.
    • Proven ability to work with shared decision-making environments.
    • Strategic planning and execution skills.
    • Scenario planning and vision communication.
    • Business acumen, including P&L insights, and modern marketing, especially Digital & Loyalty platforms.
    • Excellent communication skills, both verbal and written.
    • Strong computer skills, including MS Office.
    Certifications & Travel
    • May be required to travel up to 25% of the time.
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